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Mobile shopping startup Plyce raises €1.5 Million from Caloga & BpiFrance

Eirwen WilliamsEirwen WilliamsSeptember 29, 2014 at 3:42 AM0
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Geo-localized mobile shopping networking Plyce has raised €1.5 Million from Caloga & BpiFrance, the startup announcing last week. The funding, which comes on top of a 2011 $850K seed round raised from Orkos Capital, Jaina Capital & others. Founded in 2010 by Bruno Massiet du Biest, Mickaël Arias & Paul Wourlod, the startup today has shifted focus towards “drive to store” on mobile, enabling mobile shoppers to order on the go.

Who said that Social-Local-Mobile was dead?

While SoLoMo may have been hyped in 2011, the fact remains that users continue to spend hours a day on their mobile phones, and an increasing percentage of online activity is becoming mobile-first, due to adjusting user habits. One of the largest drivers – especially in France – is Shopping 2.0, or “Social Shopping.”

Plyce has carved out an interesting space here, working with partners like Marie Claire, SFR, Cosmopolitan & Marmiton, and it will be interesting to see how they advance in this space.

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Trending
Illustration of Tesla Cybertrucks stored in a large parking area, highlighting concerns about prolonged storage, generated by artificial intelligence.
“These Worn-Out Trucks Were Sold as Brand New”: Furious Customer Testimony Exposes Tesla’s Cybertruck Scandal and Sparks Industry-Wide Outrage
Illustration of Meta's aggressive pursuit of AI leadership and talent recruitment, generated by artificial intelligence.
“These AI Geniuses Earn More Than CEOs”: Zuckerberg’s Unmatched Salaries Hit $110 Million a Year to Attract the World’s Smartest Minds
Illustration of the rediscovery of Elon Musk's early aptitude test from 1989, highlighting his formative genius, created by artificial intelligence.
“Elon Was Always a Genius”: Musk’s Mother Stuns Internet by Releasing His 1989 Aptitude Test, Revealing Billionaire’s Extraordinary Early Intelligence
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