Creative agency Creads announced a €3 Million round of funding from CM-CIC this week, which will help the company take their model international. Founded by Ronan Pelloux & Julien Mechin in 2008, the agency receives briefs from clients like SNCF, BNP Paribas & Bouygues Telecom, and then presents the brief to its community of 50,000 creative professionals, who propose ideas. The best idea is subsequently selected, and the professional is paid for their work.
Creads is a bit like a creative/digital equivalent of the New York startup Quirky, which crowdsources hardware ideas, vets them, and then builds & sells the best ones, providing the ‘inventor’ with a cut of the profits. The concept is interesting – it provides freelance professionals with a minimum required investment in order to unlock bigger contracts, where Creads acts as the reassurance to big clients that the result will be up to their standards.
Little known fact: Creads actually created the Rude Baguette’s first logo back in 2011.
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