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Upgrading the old fashion trade fair with Tradefest
In 2017, trade fairs and conferences are still one the most important ways of doing business. In spite of the rise of digital, exhibiting at events still represents the biggest slice of marketing spend. Why is this? Exhibiting at events is the preferred way to meet potential clients and accelerate the sales cycle – […]
WYDIF: The French startup with the best online video
Let me preface this by saying first that I have seen a lot of French startups. But I definitely haven't seen them all. If there is one thing that many French companies are getting better at, it's social marketing. Last year, I published a little list of some of my favorite Youtube videos published by French startups. But I have to say that the one I'm presenting now takes the cake - by far.