Click and Walk, rising star in the area of geo-location based offline marketing has just raised 3.5 million with CITA Investissement and Fonds Ambition Numérique (managed by Bpifrance). Their historic investor with whom they raised 750k last year also joined the round.
Based near Lille in Roubaix and founded just 3 years ago by Frédérique Grigolato, Click and Walk offers a community-driven, mobile platform where brands and companies can gather data on their products both at the point-of-sale and directly from consumers via an app, which boasts of 250k users. To encourage active participation of users in the process of gathering this information, users are incentivized 50 cents to 1 euro to give their advice on or information about a product or brand at home and 5 to 6 euros when in-store. Click and Walk then leverages this information to do store checks and marketing research on behalf of clients. Their ultimate goal is to disrupt the space of marketing research, which as most brands and marketers know can still be costly and slow.
Click and Walk has already built an impressive client list, including the likes of L’Oreal, Coca-Cola, Hyundai, Ikea, Logitech, Orange and more. They actually moved early to expand abroad, and are active in Germany, the UK, Italy, and Spain. However, with this latest round, they plan to speed-up the pace of their European expansion as well as reinforce their R&D with more powerful algorithms enabling more rapid consolidation of data. As they strongly believe that the rapidity of (quality) data aggregation continues to be increasingly important, they estimate that investing in this capability will be key to their success.
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