Feeligo has been growing leaps and bounds recently since shifting their focus to the fast-growing sticker market, which gives brands another route to connect with consumers. As Asia is clearly the epicenter for the sticker market, expanding beyond Europe has been at the core of their growth strategy. With 100k stickers downloaded each month, they’ve just announced raising a 500k€ round that will not only help jump-start their international expansion, but also to shore up their unique technology and consolidate their leading position in Europe.
As stickers offer another approach for brands in terms of communication and connecting with consumers, Feeligo founders Jonathan LevyBencheton and Davide Bonapersona turned to experts in digital media and advertising for this recent round, including investors such as Damien Vincent, ex-president of Facebook France, Alexis Rateau, NRJ commercial director, and Eric Saury, strategy director at Orange.
In speaking about this recent round, Cofounder Jonathan LevyBencheton states, “Already present in France, Spain, Italy, and Germany, this recent round will allow us to solidify our leadership position in France, continue our growth in Europe and to expand internationally. The expertise of our investors will help us accelerate our development, notably around getting key business development hires on-board and in R&D.”
Cofounder Davide Bonapersona elaborates on this adding, “Thanks to our unique sticker recommendation technology and the simplicity of adopting our community-based, Brand Sticker platform, we’ve been able to obtain excellent results. This fundraising coupled with the advice of our investors, will enable us to better respond to the needs of brands and advertisers. We can now properly prepare ourselves for the next stage of our development.”