At the nexus of fashion and digital, FLOW Paris kicks-off its 3rd edition on September 23rd

At the nexus of fashion and digital, FLOW Paris kicks-off its 3rd edition on September 23rd

Ykone FLOW Conference

Fittingly taking place on the eve of Fashion Week, Ykone’s FLOW Paris Conference will welcome top speakers and participants from around the globe on September 23rd to discuss social media and the luxury industry. The only digital conference bringing together innovators in the luxury industry and those who are shaping the social media of the future, FLOW Paris aims most of all to unite the influencers of fashion 2.0 and to offer them tools enabling them to interact effectively in a social media setting. With top speakers including Facebook France Director Laurent Solly, Founder Yuri Lee, Twitter’s Tony Wang, Pop Sugar’s Jennifer Wong, and many more, FLOW Paris continues to be at the epicenter of the tech and fashion worlds.

The theme of this year’s conference, “The Fast-Moving World of Consumer Content” will delve deeper into the challenges brands are increasingly facing to create accessible content that consumers can also share via various social media channels (Facebook, Twitter, blogs, photos, etc). For the fashion industry, this is a particularly formidable challenge as it strives to ‘convey emotions and dreams’ while also continuing to produce impactful and powerful content that, ultimately, helps to increase their brands’ bottom lines.

As Ykone are clearly aiming for quality, rather than quantity, they have kept the size of the conference small with up to 300 participants attending. However, they still have a some tickets remaining which Rude Baguette readers can get at a discounted 750€ HT/ticket rather than the standard 990€. Tickets are limited so if you’d like to take advantage of the discounted rate, all you need to do is email the organizers at ( and mention the code: #RudeBaguetteFLOW.