Paris adtech startup Adikteev, recently closed a €1.1 million round with ISAI. Ventech and a series of angels, including Laurent Asscher (investor in Webedia, Mailjet, Orolia and others), Cyril Vermeulen (ex-auFeminin.com), Philippe Besnard (Quantum advertising and ex-Specific Media) and Bastien Duclaux (Twenga), also joined the round.
Founded in 2012, Adikteev is a premium ad platform that centers around what they refer to as ‘moment advertising’, namely reaching ‘the right person, via the right ad format, at the right time’. So, an example would be exposing an individual to an ad for a shoe brand just after they’ve finished reading an article about Paris fashion week. Unlike other ad networks, the ‘right time’ is a key part of their proposition as they aim to expose the individual to ad content in a way that doesn’t disrupt their browsing or reading experience. In other words, after they’ve finished reading / ‘consuming’ a particular piece of content. Currently their platform enables Adikteev to propose to advertisers 70 million of these ‘moments’ per day.
This approach has already paid off in spades for them as they have launched 100 campaigns since January ’14 and have grown their audience from 6m to 30m uniques between January and August alone, enabling them to achieve a level of performance which is 4X that of the market. They’re already working with several of the top advertisers and media outlets in France including such names as the Marie-Claire Group, L’Express, CCM Benchmark, Liberation and many more.
With this latest investment, they plan to double their team (currently 16 employees), continue to innovate their platform, particularly around mobile and creating a private ad marketplace, and in 201 expand to the UK.