Close Menu
  • English
  • Featured
    • AI & Robotics
    • Energy
    • Finance
    • Leisure
    • Science
    • Security
    • Sustainable Development
    • Tech
    • Transport
  • About Us
  • Advertising
  • Contact Us

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Trending
Illustration of the lithium manganese-rich battery innovation by GM and LG Energy Solution, promising enhanced EV range and efficiency. Image generated by AI.
GM and LG Unveil EV Battery With 33% More Energy, Unlocking Longer Range and Next-Level Performance for the Electric Future
Illustration of the innovative perovskite solar cell achieving 25.3% efficiency. Image generated by AI.
“Solar Breakthrough Bends the Rules”: New Tough Flexible Cell Hits 25% Efficiency, Redefining Clean Energy Tech on Every Surface
Illustration of the enhanced energy capacity of electric vehicle batteries using interlocked electrodes. Image generated by AI.
This Interlocked Electrode Innovation Just Doubled EV Battery Power by 60%, Ushering In a New Era of High-Range Electric Vehicles
Facebook X (Twitter) LinkedIn RSS
Rude Baguette
Facebook X (Twitter) RSS
Newsletter
  • Featured
  • AI
    Illustration of a high-speed robotic system solving a Rubik's Cube in record time. Image generated by AI.

    US Students Build Record-Smashing Robot That Solves Rubik’s Cube Faster Than the Human Eye Can Follow

    May 18, 2025 at 4:11 PM
    Illustration of Elon Musk's Grok AI referencing controversial claims about South Africa. Image generated by AI.

    “Elon’s AI Spreads ‘White Genocide’ Claims”: Grok Under Fire as Musk’s Platform Amplifies Explosive South Africa Rhetoric

    May 18, 2025 at 11:08 AM
    Illustration of a neuromorphic device mimicking human brain functions for real-time vision processing. Image generated by AI.

    “Robots Can Finally See”: Brain-Inspired Chip Gives Humanoids and Electric Vehicles Instant Vision With Human-Level Perception

    May 18, 2025 at 7:14 AM
    Illustration of Thunder Paws, a robotic dog developed by students at St. John's University, showcasing lifelike tricks and AI capabilities. Image generated by AI.

    “Unbelievable AI Marvel”: This Incredible Robot Dog Captivates Thousands with Mind-Blowing Tricks in Stunning 5-Foot Jumps

    May 18, 2025 at 6:02 AM
    Illustration of Daniel Lalara expressing his thoughts through music. Image generated by AI.

    “AI Gave Me Back My Voice”: Breakthrough Technology Lets Man Speak Again After Losing Speech to a Cruel, Incurable Disease

    May 17, 2025 at 12:01 PM
  • Energy
    Illustration of the lithium manganese-rich battery innovation by GM and LG Energy Solution, promising enhanced EV range and efficiency. Image generated by AI.

    GM and LG Unveil EV Battery With 33% More Energy, Unlocking Longer Range and Next-Level Performance for the Electric Future

    May 19, 2025 at 3:54 PM
    Illustration of the innovative perovskite solar cell achieving 25.3% efficiency. Image generated by AI.

    “Solar Breakthrough Bends the Rules”: New Tough Flexible Cell Hits 25% Efficiency, Redefining Clean Energy Tech on Every Surface

    May 19, 2025 at 11:47 AM
    Illustration of the enhanced energy capacity of electric vehicle batteries using interlocked electrodes. Image generated by AI.

    This Interlocked Electrode Innovation Just Doubled EV Battery Power by 60%, Ushering In a New Era of High-Range Electric Vehicles

    May 19, 2025 at 10:03 AM
    Illustration of vast natural hydrogen reserves beneath the Earth's crust. Image generated by AI.

    “Unlimited Hydrogen Unlocked”: Scientists Discover Way to Harness Earth’s Hidden Fuel Reserves for a Staggering 170,000 Years

    May 19, 2025 at 9:08 AM
    Illustration of the collaboration between Zeon Corporation and Sino Applied Technology to enhance lithium-ion battery technology. Image generated by AI.

    “Stronger Than Steel, Smaller Than Dust”: Carbon Nanotube Paste Unleashes Supercharged Battery Power for Next-Gen EVs

    May 18, 2025 at 9:03 AM
  • Finance
    Illustration of Visa's integration of AI systems into digital payments (AI-generated, non-realistic illustration). Credit: Ideogram.

    Visa’s AI Is Now Shopping for You: This Robot May Soon Swipe Your Card Automatically—and Mess With Your Mind

    May 4, 2025 at 8:07 AM
    Microsoft Strikes Unprecedented Deal: World's Largest CO2 Removal at 7.44 Million Tons, Setting New Environmental Milestone

    “Microsoft Strikes Historic Climate Deal”: World’s Largest CO2 Removal Pact Targets 6.75 Million Tons in Unmatched Green Push

    April 19, 2025 at 9:55 AM
    RLWRLD Stuns Tech World With $15.6 Million Fundraise to Revolutionize Robotics: Unleashing Unprecedented Innovations That Will Shock the Industry

    “Robots Just Got Smarter”: RLWRLD Raises $14.8 Million to Build Groundbreaking Foundational AI Model for the Future of Robotics

    April 17, 2025 at 6:47 AM
    Marshmallow's Meteoric Rise: British Migrant Insurance Startup Secures $90 Million, Surges Past $2 Billion Valuation in Unprecedented Move

    “Built for Outsiders, Backed by Billions”: UK’s Marshmallow Raises $90 Million as Migrant-Focused Insurtech Soars Past $2 Billion Valuation

    April 17, 2025 at 6:02 AM
    Why the tech industry needs a labor/union movement

    Why the tech industry needs a labor/union movement

    October 2, 2022 at 3:39 PM
  • Leisure
    Illustration of Mark Zuckerberg's luxury superyachts journey to Norway's fjords for a heliskiing adventure (AI-generated, unrealistic). Credit: Ideogram.

    “Even the U.S. Is Shocked”: Zuckerberg’s 5,300-Mile Yacht Voyage and Helicopter Ski Drop Redefine Billionaire Excess

    May 13, 2025 at 9:49 AM
    Illustration of the delayed release announcement for Grand Theft Auto VI by Rockstar Games (AI-generated, unrealistic). Credit: Ideogram.

    Total Shock for Gamers Worldwide: GTA VI Now Postponed to 2026 After Rockstar Vows to Redefine the Entire Franchise

    May 7, 2025 at 5:49 AM
    Illustration of the delayed release of GTA VI and its implications for the gaming industry (AI-generated, unrealistic). Credit: Ideogram.

    “Red Dead Proves the Wait Is Worth It”: Rockstar’s Masterpiece Shows Why GTA 6 Delay Could Deliver Gaming’s Next Big Legend

    May 6, 2025 at 4:47 PM
    Illustration of HBO's adaptation of The Last of Us exploring character depth and emotional storytelling (AI-generated, unrealistic). Credit: Ideogram.

    The Last of Us Reinvented: Season 2 Takes Bold Step Beyond the Game’s Limits in Stunning, Unforgettable Storytelling Move

    May 6, 2025 at 12:14 PM
    Illustration of the highly anticipated PlayStation 6 console with advanced features and technologies (AI-generated, unrealistic). Credit: Ideogram.

    “PlayStation 6 Is Coming Fast”: Sony’s Next Console May Launch Much Sooner Than Anyone Predicted, Shocking the Gaming World

    May 6, 2025 at 10:03 AM
  • Science
    Illustration of a bacterium degrading medical-grade plastic in a hospital setting. Image generated by AI.

    “Superbug Turns Predator”: Mutated Bacteria Now Devours Hospital Implants, Sutures, and Dressings With Terrifying Efficiency

    May 17, 2025 at 9:59 AM
    Illustration of China's advanced LICOMK++ ocean simulator acting as an “ocean microscope.” Image generated by AI.

    “China’s Ocean Simulator Stuns World”: New Tech Recreates Sea Currents With Unmatched Half-Mile Resolution for Climate and Naval Mastery

    May 17, 2025 at 8:50 AM
    Illustration of various spherical and twisted shapes depicting the Kervaire invariant mystery. Image generated by AI.

    This Century’s Most Elusive Math Problem: Chinese Mathematicians Shatter the Kervaire Barrier After Decades of Intellectual Deadlock

    May 17, 2025 at 8:02 AM
    Illustration of dark matter particles. Image generated by AI.

    “Dark Matter in the Crosshairs”: MADMAX Prototype Unleashed to Capture Universe’s Most Elusive Particles With Extreme Precision

    May 16, 2025 at 4:46 PM
    Illustration of the Kosmos 482 spacecraft reentering Earth's atmosphere and crashing into the Indian Ocean. Image generated by AI.

    “Space Debris Alert”: Soviet Kosmos 482 Crashes to Earth After 53-Year Orbit, Sparking Fears Over This 1,200-Pound Satellite’s Mysterious Return

    May 16, 2025 at 4:14 PM
  • Security
    Illustration of US Marines using advanced night vision goggles in low-light conditions. Image generated by AI.

    “See Without a Sound”: New 2-Pound Goggles Let US Marines Hunt in Total Darkness With Stealth Precision Never Seen Before

    May 19, 2025 at 6:12 AM
    Illustration of the XM30 infantry fighting vehicle developed through virtual simulations. Image generated by AI.

    “Designed to Dominate Before Deployment”: US Army Builds Deadly XM30 Combat Vehicle Entirely in Virtual Space Before War

    May 18, 2025 at 8:04 AM
    Illustration of the BlueWhale System, an advanced autonomous underwater vehicle designed for naval warfare, equipped with sophisticated sensors (AI-generated, unrealistic). Credit: Ideogram.

    “Unstoppable Sea Phantom”: This 40-Foot Drone Submarine Dominates Ocean Warfare, Packed with Massive Combat-Ready Payloads for Ultimate Naval Supremacy

    May 11, 2025 at 5:04 PM
    Illustration of the FP-1 long-range drone being unveiled during Ukraine's Infantry Day celebrations (AI-generated, unrealistic). Credit: Ideogram.

    Ukraine Unleashes Game-Changing 1,000-Mile Drone: This Aerial Beast Hauls 265-Pound Explosive Payload, Shattering Boundaries of Modern Warfare

    May 11, 2025 at 11:47 AM
    Illustration of Recce360 Deep Inspection Camera operating in a high-security, nuclear environment (AI-generated, unrealistic). Credit: Ideogram.

    “Indestructible Spy Bot Deployed”: US Unveils First-Ever Nuke-Proof Robot to Guard Missile Silos With Unstoppable Surveillance

    May 11, 2025 at 8:07 AM
  • Impact
    Illustration of Altilium's innovative recycled EV battery manufacturing process. Image generated by AI.

    Recycling Record Shattered: EcoCathode Achieves 95% EV Battery Metal Recovery, Redefining Global Standards for Green Tech Efficiency

    May 19, 2025 at 7:02 AM
    Illustration of Bill Gates announcing his $200 billion donation plan and the future closure of the Gates Foundation. Image generated by AI.

    “$200 Billion Goodbye”: Bill Gates to Shut Down Gates Foundation by 2045 After Record-Setting Final Donation Pledge

    May 15, 2025 at 4:03 PM
    Illustration of Iceland's successful implementation of a four-day workweek and its impact on productivity and well-being (AI-generated, unrealistic). Credit: Ideogram.

    “Gen Z Was Right All Along”: Iceland’s 4-Day Workweek Proves a Massive Success Five Years After Bold National Shift

    May 12, 2025 at 7:54 AM
    Illustration of the majestic Jeddah Tower under construction, symbolizing architectural innovation and cultural preservation (AI-generated, unrealistic). Credit: Ideogram.

    “Saudi Arabia Unleashes Construction Fury”: This Mind-Blowing 3,280-Foot Jeddah Tower Set to Shatter Global Records and Redefine Skyscraper History

    May 6, 2025 at 3:59 PM
    Illustration of the ambitious Neom project and The Line skyscrapers amidst the Saudi Arabian desert (AI-generated, unrealistic). Credit: Ideogram.

    “Unprecedented Crisis Looms”: This Massive $500 Billion Construction Site Faces Catastrophic Delays as 10,000 Workers Sound the Alarm

    May 6, 2025 at 7:08 AM
  • Tech
    Illustration of Tesla's Cortex 2.0 supercomputer cluster at Giga Texas enhancing AI capabilities. Image generated by AI.

    Tesla’s Cortex 2.0 Supercomputer to Power Optimus and Full Self-Driving EVs in Radical Leap Toward Total AI Integration

    May 19, 2025 at 7:56 AM
    Illustration of France's Jean Zay supercomputer and its impact on scientific research and artificial intelligence. Image generated by AI.

    1 Second vs. 182 Days: France’s New Supercomputer Delivers Mind-Blowing Speeds That Leave All of Humanity in the Dust

    May 18, 2025 at 5:04 PM
    Illustration of Elon Musk's Colossus supercomputer aiming for one million GPUs. Image generated by AI.

    “Musk Builds Digital Giant”: Colossal Supercomputer With 1 Million GPUs Set to Redefine AI Power and Dominate Global Compute Race

    May 17, 2025 at 4:51 PM
    Illustration of a hair-thin EEG electrode made from 3D-printed hydrogel for advanced brain monitoring. Image generated by AI.

    “Brain Signals, Clearer Than Ever”: New Hair-Thin Electrode Delivers Ultra-Stable, High-Precision Monitoring for Advanced Neural Research

    May 17, 2025 at 6:01 AM
    Illustration of an advanced headphone system translating multiple speakers simultaneously. Image generated by AI.

    “Real-Time Babel Unlocked”: U.S. Researchers Build Headphones That Translate Multiple People Simultaneously With Shocking Accuracy

    May 16, 2025 at 12:06 PM
  • Transport
    Illustration of Waymo robotaxis involved in a software recall due to collision incidents. Image generated by AI.

    Waymo Recalls 1,200 Autonomous Taxis After Crash Spree Involving Poles, Gates, and Serious AI Navigation Failures

    May 18, 2025 at 10:03 AM
    Illustration of the Talon-A hypersonic test vehicle achieving GPS-independent navigation. Image generated by AI.

    “US Jet Flies Without GPS”: Hypersonic Aircraft Gets AI Brain Upgrade to Navigate at Blistering Speeds With Zero Satellite Support

    May 17, 2025 at 4:03 PM
    Illustration of Rocket Lab's Neutron rocket demonstrating space-based cargo delivery. Image generated by AI.

    “Space Rockets for War Cargo”: Pentagon Plans Orbital Delivery System to Drop Supplies Anywhere on Earth Within Minutes

    May 15, 2025 at 5:09 PM
    Illustration of the Boom Supersonic XB-1 aircraft achieving supersonic flight without a sonic boom (AI-generated, unrealistic). Credit: Ideogram.

    This Plane Just Did the Impossible: Achieved Supersonic Speed Without Creating a Sonic Boom in Historic Aviation Breakthrough

    May 14, 2025 at 4:57 PM
    Illustration of the Streetwing flying car showcasing its innovative design and dual-functionality (AI-generated, unrealistic). Credit: Ideogram.

    This Flying Car Isn’t for Commuting: The Streetwing Is Designed Solely to Explore the Sky Like Nothing Ever Seen Before

    May 14, 2025 at 6:11 AM
  • English
Rude Baguette

PopUp Immo set to take their retail revolution around the globe

Eirwen WilliamsEirwen WilliamsMay 29, 2015 at 4:15 AM0
Share Twitter Facebook LinkedIn Telegram WhatsApp Email Copy Link
Follow Us
Google News
Share
Twitter Facebook LinkedIn WhatsApp Email Copy Link

popup immo
Often the most elegant and successful business ideas are the most straightforward ones. PopUp Immo is looking to address two pressing, basic needs –  brands’ need for visibility with customers at minimal financial investment and commercial real-estate owners’ need to fill their space. With their launch last year, they’ve quickly become the top marketplace in France connecting brands and advertisers with the commercial real-estate sector to create exceptional Pop Up store experiences.
Fresh off their selection to top-notch acceleration program NUMA Sprint and making the finals last month at leading tech event B Dash Camp in Japan, PopUp Immo founder Mohamed Houache discusses their vision, the unique value they deliver both brands and commercial retail, and their plans to quickly ramp-up internationally, particularly in Asia.
What is PopUp Immo about and what’s special about what you do?
PopUp Immo is a retail revolution. What we do is enable brands, artists, designers to find retail space for short-term duration. Although it’s mostly an innovation of service rather than technology, we can say that we’ve been impacting the future of some brands. Before PopUp Immo there was essentially no cost-effective way for smaller brands or brands not based in Paris to engage directly with their customers at retail. What these brands really wanted to test the Paris or French market at low financial risk to them. To do this they needed flexibility as well as visibility on the cost of booking a boutique for two or three days.
Prior to our launch there was no marketplace like this, meaning essentially that there was no transparency or efficiency around this type of service. As the leading marketplace in France offering rental of short-term retail space, we’re addressing a real, basic need. The ability to launch a Pop Up store also gives an edge to these brands because they can communicate and leverage social networks to bring their fans to their store and connect with them afterwards. In many ways we’re both an online-to-offline and an offline-to-online solution.
Who specifically do you think is most drawn to what PopUp Immo can offer?
Think about all the American brands that want to come to here to test the Paris market, all the ecommerce platforms who can’t meet their customers directly, or all the PR or advertising firms who are bidding for contracts with big brands and can offer them this approach which will give them better ROI that pretty much any online marketing campaign.
Another advantage which we didn’t anticipate is that pop-up stores are also bringing more life back to particular areas of Paris. After we launch a Pop Up store and the brand does a good job at communicating and delivering an experience, people want to come back to the area. For example, last December we had a collective of 10 small men’s accessories brands come together to book a Pop up store on small street in the Sentier district. They promoted like it crazy and the store became the top Pop up store during that month. Following that success, we now we have all types of brands wanting to book that space.
How are you reaching the owners of these spaces to get them on your platform?
They’re now contacting us. We really are helping both sides of the marketplace. For private owners and real estate agents they have a few issues. Many really want to reinvent the DNA of the space. Others just want to rent the space temporarily until they can find a more permanent long-term tenant. So as with brands, we can offer owners and agents flexibility.
What about all the services around it. Do you help in the conception of the Pop up store experience (design, promotion, etc)?
Not yet. We’re still a very small team and if we expand into an agency business where we connect brands with designers, advertising agencies, etc, you can create an ecosystem around PopUp Immo. But the problem is that it’s not completely scalable, it requires more people and resources, and it really is a different type of business. It doesn’t mean we won’t expand into that in the mid-term, but for now we want to focus first on the marketplace.
bdash campI understand you were a finalist at last month’s B Dash Camp, an exclusive event for some of tech’s best and brightest in Fukuoka, Japan. Tell me a bit about that.
I was proud and extremely happy to just have gotten the chance to attend, let alone to reach the final phase of the competition. Initially my plan in going was to test the market and show to the world that there is a French company offering an innovative solution for retail space.  The fact that I was a finalist was a big surprise because there were truly some other fantastic projects as well. Just being there for me was like the final. Being the only European company as a finalist and having such great feedback after the final was a big success for us. What I realized is that we’ve really developed a compelling story around the marketplace and that’s a unique angle.
I understand you also traveled to Hong Kong during your visit to Asia last month. What are your thoughts on opportunity in Japan and elsewhere in Asia?
I’ll start with the Japanese market, which is very unique and has several appealing characteristics for PopUp Immo. Customers have a lot of purchasing power. They love and enjoy brands. There’s a very high vacancy rate in Tokyo. When you bring these aspects together, it makes a really interesting opportunity for us. My biggest concern is to be able to find local expertise and be able to put in place PopUp Immo fully tailored to Japanese customers. I met some very skilled people on the VC-side, entrepreneurs and others that stressed that there was real market there for PopUp Immo. For example, we can be a bring between Europe and Japan just by offering retail space.
I also spent time in Hong Kong. Very a different dynamic. High growth market, completely deregulated and very oriented to shopping malls. There is a lower vacancy rate in Hong Kong than Tokyo, but a lot of brands want to test Hong Kong prior to expanding to mainland China.
Two amazing and viable options for PopUp Immo, but to grow in these markets we’re definitely going to need more resources, especially local talent.
What about competition? I imagine there’s an increasing number of startups in this space?
We’re really keeping our eye on the competition, particularly one in the UK that recently raised a lot of money and one in the US. So far, however, we have been able to do with few resources what our competitors have done with a lot more. I want to very quickly build on the interest we’re getting from increasingly large brands, as well expand to new markets such as London and East Asia, where we want to have the first advantage there.  We feel that in Asia, particularly where you have lots of shopping malls that look similar, Pop up stores offer them a great way to differentiate themselves.

Did you like it? 4.4/5 (20)

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Follow on Google News Follow on X (Twitter)
Share. Facebook Twitter LinkedIn Telegram WhatsApp Email Copy Link
Previous ArticleHardware lead John Dimatos on why Kickstarter is opening in France today
Next Article Connected Conference, free to the public tomorrow – sign-up now!
Add A Comment
Leave A Reply Cancel Reply

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Trending
Illustration of the lithium manganese-rich battery innovation by GM and LG Energy Solution, promising enhanced EV range and efficiency. Image generated by AI.
GM and LG Unveil EV Battery With 33% More Energy, Unlocking Longer Range and Next-Level Performance for the Electric Future
Illustration of the innovative perovskite solar cell achieving 25.3% efficiency. Image generated by AI.
“Solar Breakthrough Bends the Rules”: New Tough Flexible Cell Hits 25% Efficiency, Redefining Clean Energy Tech on Every Surface
Illustration of the enhanced energy capacity of electric vehicle batteries using interlocked electrodes. Image generated by AI.
This Interlocked Electrode Innovation Just Doubled EV Battery Power by 60%, Ushering In a New Era of High-Range Electric Vehicles
News by category
  • English
  • Tech
  • Finance
  • Leisure
  • Transport
  • Science
  • Security
  • AI & Robotics
  • Energy
  • Sustainable Development
Information
  • Meet the Team
  • Legal notice
  • Privacy policy
  • About Us
  • Advertising
  • Contact Us
  • About Us
  • Advertising
  • Contact Us

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Facebook X (Twitter) RSS
© RudeBaguette.com. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.