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Withings $150 Activité Pop – a smartwatch for the price of an activity tracker

Eirwen WilliamsEirwen WilliamsJanuary 5, 2015 at 5:20 AM0
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Among the first big announcements coming out of CES this year is that Withings is releasing a low-cost version of its quantified-self smartwatch the Activité, which launched last June, cutting the $450 watch down to $150 in a new, less luxury style.
In its category, Withings’ Activité Pop will pose a major threat to Fitbit-esque activity bands, while giving those who aren’t willing to go full Smartwatch an alternative that looks something like Swatch made a scuba-diving watch.
Activité Pop’s key feature is that, within its watch-like face, an addition hand shows you the percentage of your daily fitness objectives. The advantage of the watch is that it is not just an activity tracker – for those who already wear watches, Withings offers a daily product that you won’t put down after three weeks, while adding a nice ‘smart meter’ inside the traditional face.
Withings established itself as a force to be reckoned with in the quantified health space in 2014 – partnering with Insurance companies, with a product line-up that include watches, pedometers & scales that measure physical fitness as well as blood pressure. Last year’s big CES announcement, the Aura, hasn’t had quite the screaming success that I personally thought it would have (what better way to track my sleep than by connecting my mattress?), and I think that Apple’s move into the quantified health space will pose a big threat to Withings – or perhaps, wear Samsung acquired SmartThings, Apple will acquire Withings, one of the top selling Apple Store products.

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Trending
Illustration of "super-dwarf" rice plants growing in a space habitat, generated by artificial intelligence.
“We Engineered the Perfect Space Food”: US Scientists Unveil Super-Dwarf Plant Designed to Keep Astronauts Alive and Thriving on Years-Long Missions to Mars
Illustration of the ambitious plan by Colossal Biosciences to resurrect New Zealand's extinct giant moa birds, created by artificial intelligence.
“We’re Bringing Back a Prehistoric Monster”: Colossal’s US Scientists Set to Resurrect New Zealand’s Giant Bird, Sending Shockwaves Through Global Conservation
Illustration of a humanoid robot participating in a high school graduation ceremony in China, generated by artificial intelligence.
“Robot Walks Across the Graduation Stage”: China’s Humanoid Stuns Teachers and Students as It Earns a Real High School Diploma, Triggering Nationwide Debate
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