Men’s clothing & fashion store Menlook.com has raised €23 Million, led by IDInvest & BPIFrance with participation from previous investors. Founded in 2010 by Marc Menasé, Menlook.com has seen 17 Million visitors across its portfolio of male-fashion websites in 2014, including 400,000 clients looking more than 400 brands, including 3 Menlook-owned brands (Menlook Label, SaintSens and Estime). The total funding for the company is now north of €33 Million, with previous investors including Partech, Orkos, 123Venture, and AXA Private Equity.
While Menlook has seen large growth with its mixed media eCommerce activity, their biggest opportunity may have just launched earlier this month – Georges. The product acts as a personal stylist for men, taking into account your preferred brands and styles, and proposing clothes it thinks you’ll like. Georges ships a set of clothes to clients, which they can try on or return (clients are only charged once returned clothes are received), and Georges learns over time based on your preferences (sizes, styles, brands, etc.).
Menlook.com has a big opportunity to own the male fashion market – eCommerce, and specifically fashion eCommerce, has mostly targeted female customers up until now, though some have tried to build ‘niche’ eCommerce dedicated to men. Menlook understands men, and builds a service around the idea that men shop differently than women. Menlook has demonstrated their understanding of the male customer online, as evident by the average purchase size of €210.
This latest round of funding will allow Menlook to launch a premium marketplace for male fashion – while it remains to be seen just how this service will look, it seems that it will resemble second hand luxury marketplaces for women, but dedicated to male fashion.