Magency raises €3m to fuel its product and international development

Apr 15, 2015
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Magency announced that they just closed at €3m Series A round, led by Alliance Entreprendre and Sigma Gestion. In speaking about their new round, founder and CEO Vincent Bruneau adds:

“This funding will allow us to accelerate our product development, as well as achieve our goal of becoming the leading mobile solution provider for events and training.”

Bruneau, a former magician and tech illusionist, founded Magency in 2011 with the goal of transforming enterprise activities such as networking, learning, training, and events via the integration of magic. They deliver their unique solutions to drive learning and audience engagement via customized, mobile apps and supporting materials to put their solution in place, including network infrastructure, iPad rental, on-site support and IT integration.

With their new funding, they look to expand the solutions they offer their clients, investing in R&D to leverage technology like big data, machine learning and mesh networking. As corporations are increasingly looking to unite the technologies they use across their organization, they will also integrate their solutions into existing enterprise software ecosystems.  Finally, they will also integrate various new features in their solutions in an effort to deliver even more value for their customers.

Magency has posted impressive growth since its founding, with a turnover growing 200 percent from $2.6 million in to 2013 to $5 million in 2014. They’ve hosted over 500 events on five continents, in 29 different countries with 20 different languages since their inception and are now a global leader in the digital events and training industry.

Their customer base has grown significantly as well, standing at 80 international companies and over 30 percent Fortune 500 companies, including the likes of Procter & Gamble, Nissan, Airbus, LVMH, Chevrolet, and Novartis.  With offices now in Tokyo and New York as well as Paris, much of this growth has come from international markets.

As Bruneau points out the corporate training and events market offers massive opportunity:

“The global events and meeting industry is large at $565 billion and the training industry as well at $135 billion. Additionally corporations in these industries are increasingly relying on mobile solutions for more productivity. We are thrilled to be at the forefront of this transformation and hope to continue building the next generation of digital engagement tools.”