You may have already heard of DOZ, after they wrote about their fight to keep their company brand last year, or more recently when they spoke about raising money abroad as a French startup; however, today’s news comes from myself and not from CEO Anji Ismail – DOZ has raised $1 Million from Nexus Ventures, Kima Ventures, 500 Startups & other investors, on top of $500K from BPIFrance.
DOZ’s “Uber for Marketing” model, an on-demand service to help companies find the right local marketer for the market they are interested in, has already welcomed more than 4,000 marketing experts who have run 300+ campaigns across 15 targeted countries. DOZ’s marketing experts can be SEO specialists, community managers, bloggers, copywriters, as well as marketing professionals with an agency track-record.
As startups scale up, international markets will always pose a certain amount of risk, due to the unknown elements of a new market and an unfamiliar culture. Any CEO will tell you the key to a good market expansion is the right local team members, and DOZ is checking one of the biggest boxes in international market expansion: local marketing expertise.