European babysitter marketplace Yoopies acquires Yokoro to expand into homecare

Mar 20, 2014
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Yoopies, the marketplace for parents to find babysitters for their children, has acquired Yokoro, a marketplace for homecare services including babysitting, cleaning, tutoring & personal assistance. Yoopies’ founder & CEO Benjamin Suchar says that Yokoro’s users will be gradually transferred over to Yoopies, and that, while the terms of the deal were not disclosed, he did say that Yokoro’s founders, Joan Larroumec and Edouard Saint-Geours, will not be joining Yoopies following the acquisition, meaning that this was for the most party a client acquisition.

Yoopies launched in 2012 and is currently active in France, Spain, Italy, Germany, Austria, The Netherlands & Switizerland, currently counting 370,000 babysitters & caregivers on the marketplace. Headquartered in Paris, Yoopies is riding the marketplace phenomenon that has done particularly well in France – Blablacar puts drivers in touch with passengers, Airbib puts travelers in touch with short-term rentals, and Yoopies puts parents in touch with babysitters.

With this acquisition, Yoopies will be able to expand beyond babysitting into other services for Parents, making better use of their user base and providing more services to parents for the home.