eYeka announced this past weekend that they seured a venture loan through Generis Capital Partners, allowing them to raise up to €2.5 Million in debt. The company saw sales orders raise more than 80% in 2011, and the company hopes to continue that growth by using the loan to expand into new markets, such as Brazil, Mexico, and Korea. In addition, they hope to develop the next generation of their co-creation platform and products.
For those unfamiliar with eYeka, the company “enables brands to accelerate innovation with the help of consumers through online co-creation.” Commenting on the deal,Thibaut de Roux, Managing Partner of Generis Capital, stated:
“We see great potential in eYeka to sustain its leadership in the co-creation field with its ever-improving line-up of value-added products. We look forward to working with eYeka by supporting them with the growth capital needed to meet such a rapidly expanding business.”
eYeka currently boasts a community of 200,00 creative consumers from 94 countries. They served more than 40 of the top 100 brands, including Kraft, Coca-Cola, Danone, Hyundai and Microsoft.