Trista Bridges

Lift, Europe's landmark innovation event kicks-off on 4-6 February

  Each February innovation and technology lovers from around the world descend on Geneva for Europe’s leading innovation conference, Lift. This year’s edition, Lift15, will undergo a shake-up from previous editions. Namely that a big theme for this year’s conference will be to ‘Jump out of the Conference room.’  As such, the cornerstone of Lift15 will […]

CES: Parrot's eXom drone for professionals takes flight at CES

CES: Parrot's eXom drone for professionals takes flight at CES

  CES had its fair share of drones this year.  While most tend to be more for amusement and fun purposes, Parrot showed-off their new drone which takes a different take. The eXom, a drone for professionals launched by Parrot’s senseFLY division which helps users ensure their infrastructure is in good shape. eXom was developed for […]

Agorize brings together top tech talent at Connected Challenge and Hack4Europe

Agorize brings together top tech talent at Connected Challenge and Hack4Europe

  Agorize is one of the leaders in Europe in connecting tech saavy students, startups, enterpreneurs, and corporates to drive crowdsourced innovation. Starting off the New Year, they have two big initiatives underway: Hack4Europe The Hack4Europe contest is a European Hackathon, involving all the top European digital players, which will enable international corporations, Europe’s most innovative […]

CES: GIROPTIC announces partnership with YouTube's new 360° platform

GIROPTIC, the first true 360° camera designed to see the world “Up, Down and All Around” just announced at CES that they would be entering into an exclusive partnership with Youtube to be the first camera compatible with the video-sharing giants’ new support of 360°, spherical format. Youtube’s new 360° format is expected to be a  breakthrough in interms of […]

CES: Netatmo launches Welcome – the revolutionary smart-home camera

  Making some of the first big news at CES, Netatmo has launched the revolutionary Welcome smart-home camera which through market-leading face recognition technology, recognizes each family member.  The goal with their new camera is to take the complication and headache out of in-home security as, via a the Welcome app, it sends the names of the […]

France gears up to make a big splash at CES 2015

As reported in the fall, France will have the 2nd largest startup delegation behind the US at 66 startups and the largest European delegation overall at CES with 120 companies (France will be the 5th country overall). In fact, this year is a big one for France’s startups as the number of startups participating is up 73% […]

Giift seeks to disrupt the multi-billion dollar Loyalty program market

The Loyalty point market is massive and seems to show now signs of slowing.  With seemingly every type of merchant you can think of offering some form of Loyalty program, managing all these outstanding points and miles has become a daunting challenge for both program members and vendors alike.  There have been many solutions launched in […]

Orange, star of the CAC40 in 2014

Having suffered in the past, 2014 proved to be Orange’s year…at least on the CAC40. Orange posted the most impressive share price turnaround in 2014, posting a 60% jump in their share price over the course of the year.  As CEOs of listed companies often spend a disproportionate amount of their time, Stephane Richard had cause […]

La Poste successfully tests delivery by drone

What started as a joke earlier in the year looks to be moving into the realm of realism.  The French postal service, La Poste, has completed a first, successful round of  mail delivery by drone tests. The first tests were run by their subsidiary Geopost and all aspects of delivery including take-off, actual flight, landing […]

Digital ad spending in France to surpass $3 billion this year

  According to study just released by eMarketer, digital ad spend in France has grown 7% in 2014 to surpass $3 billion, accounting for 20.2% of total media ad spend. While there continues to be a misalignment in terms of consumers offline vs online time and where advertisers allocate their spend, eMarketer’s findings illustrate that a […]