Online shopping has slowly integrated its way into human lives, especially after the pandemic. Many people became so accustomed to shopping online that they continued even when they didn’t have to.
And although it improves the customer experience in terms of convenience and speed, it also prevents customers from seeing a product in all its dimensions.
To solve this problem, Paris-based nfinite has created software that allows retailers to use CGI technology to develop and display 3D product graphics to help potential customers understand the product’s appearance and dimensions before purchasing it.
Businesses can compete and thrive in this digital era using nfinite’s SaaS e-merchandising visual platform. This platform creates a highly immersive online shopping experience for customers.
The startup company was founded in 2017, and it has managed to raise $100 million in a Series B funding round led by American venture capital firm Insight Partners.
The company plans to use this funding to grow its customer base on a global level, improve its engineering, and expand marketing operations.
This will give nfinite the scale and support its SaaS-based e-merchandising platform needs to meet the growing market demand.
It will also contribute to the growth of the nfinite 3D marketplace, which is home to the world’s largest community of 3D talent and e-commerce technologies.
As more people and companies shift to a more virtual world through the metaverse 3D visualization, this platform could experience immense growth. 3D product visualization would become more than just a choice for retailers, and it would be a necessity.
The e-commerce industry has grown in recent years, both on customer and venture capitalists’ sides. And several investors have noticed this growth.
According to data from company insights platform Crunchbase, e-commerce startups backed by venture capitalists raised a record-breaking $82 billion in 2021. The platform also records $21 billion in funding for e-commerce startups in 2022.
In February 2022, nfinite announced that it had raised $15 million in a Series A funding round. This new funding brings the company’s total raised funds to over $122 million, according to data from Crunchbase.
That would make the current funding round the second the company has raised in just four months.
The CEO and founder Alexandre de Vigan said, “E-commerce is increasingly virtual, and consumers yearn for immersive online shopping and personalized experiences, yet e-merchandising—the link between the product, the consumer, and the online cart—was broken.”
His company hopes to restore this link by “building a one-stop solution for creating, displaying and managing unlimited product visuals almost instantly.”
According to Insight Partners’ Managing Director, Rebecca Liu-Doyle, nfinite is revolutionizing the e-merchandising industry.
Doyle believes that the company has tremendous growth potential. She expresses her excitement about working with Alex and the rest of the nfinite team.