Disney and Snap have teamed up to design a virtual mural at Walt Disney World’s Magic Kingdom Park with augmented reality.
Visitors or explorers can use Snap’s AR technology to put images on the Cinderella Castle Mural of Memories as the 50th Anniversary of Walt Disney World Resort draws closer.
The castle mural will use customers’ Disney PhotoPass photos taken by assigned photographers at the park. Visitors can add the mural with the “My Disney Experience app” if they’re in Magic Kingdom Park.
If you’re on the app, choose “Mural of Memories” on the home screen and hold the phone to Cinderella Castle. Via the app, you’ll view the castle’s available sections and pick where to pin the photo.
The app would tell you to select a portrait-oriented photo from Disney PhotoPass or under the in-app gallery.
More so, the app allows you to save and share a video of your mural experience. You can even download 2 of your photo’s high-resolution, watermark-free versions.
The photo can feature one borderless and another with a border having your name.
Averagely, the watermark-free images go for $16.95. Custom orders are available for Disney Vacation Club Members, Club 33 Members, Annual Passholders, and Disney cast members (park staff).
In the meantime, Disney has said that it’ll release extra castle sections that visitors could pin their memories with time. The images would be up for a minimum of 3 years.
What’s more, visitors or explorers can view the whole mural with other guest photos using the Snap Camera technology designed into the “My Disney Experience app” via Snap’s Camera Kit developer tools.
In recent years, Snap has been operating to help brands and businesses utilize the firm’s AR technology via its in-app lenses and branded experiences.
The firm last fall established a world studio, Arcadia, to concentrate more on developing branded AR experiences with some launch partners like Verizon and WWE.
In addition, Snap works with 3rd-party developers to input its technologies into their apps with its Snap Kit tools such as Camera Kit, Creative Kit, Bitmoji Kit, and Story Kit.
Snap has on a blog post celebrating the release of the Disney app feature, stating it brings “a fresh perspective and new dimension to Disney PhotoPass storytelling in the park.”