With AppGratis on the chopping block, Ouriel Ohayon explains why Appsfire isn’t going anywhere

With AppGratis on the chopping block, Ouriel Ohayon explains why Appsfire isn’t going anywhere
Image courtesy of Appsfire

It’s been a rough week for App Discovery apps everywhere – perhaps no more so than AppGratis, whose founder got off a 12 hour plane last weekend to find that his app, which has 12 million users, had been pulled from the Apple App Store. While other App Recommendation apps are quick to say “oh, but we provide quality,” it put even a more strained tone as bloggers quickly began citing AppGratis CEO Simon Dawlat as saying just that a year ago when AppShopper got pulled from the AppStore.

CEO of Appsfire Ouriel Ohayon has already posted two blog posts to the Appsfire Blog, which shed a little bit of light on why the cofounder isn’t worried about his app getting the chop anytime soon. With one of the reasons for AppGratis’ getting pulled being cited as sending push notifications for paid promotions, Ouriel reminds us that Appsfire never pushes notifications about paid promotions , only about deals on the App Store (discounts, new releases, etc.) – this is one of the reasons I like Appsfire, in fact, because they are the ones who notify me when high-profile players like Google put out new apps like Google Maps.(Update: Appsfire CTO Yann Lechelle points out that, while the app discovery in-app is 100% algorithmic, the company, like most apps, makes a living off of ads, and thus, pushes promotions to bring users back to the app who will , in turn, see a “splash” ad when they arrive on the app)

“We fought for our vision, our values, and eventually solved the problem while trying our best to be within the spirit of the ecosystem,”

Ouriel Ohayon on Appsfire’s previous troubles with Apple and the App Store

While a lot of what Ouriel said sounds similar to what Simon Dawlat said about what his vision is for AppGratis – a “michelin guide for apps,” “push notifications are opt-in” etc. – I still can’t help shake the fear that Apple may not be seeing it that way. And yet, Ouriel seems all too comfortable with the reality that Apple could boot them, almost as comfortable as he is that they won’t. Ouriel said that Appsfire has already gone through 4 iterations of its product with Apple.


5 Responses

  1. Ouriel Ohayon


    At this day, Apple has not – that we know of – declared they would remove every single app in our space. They could or not. It could include us or not. They could pick some only or all.

    We *do not* know.

    And therefore were are not “worried” or “not worried”. We re in a wait and see position

    The purpose and message of this blog post is not claiming that we are above all risks. The purpose was to remind how we operate (one of which that our business goes beyond the app..), where we re coming from and what is our view of the context from our modest point of view. Nothing else

    Facts will speak. Not interpretations. For now it’s business as usual, until it isn’t.

    And it looks that for the past days, news/blogs site are more about interpretations than news.


  2. jerome camblain

    The direct conclusion is he fact that businesses based on someone else’s ecosystem will meet huge difficulties to get funded from now on.
    As for Twitter, hurting its ecosystem may leave room for the original company to occupy the space but to the detriment of the users and overall creativity. It is another way to defend its innovation/patent & revenue derived from it (at the cost of a degraded user experience).
    Short term business sense; may be not greatest longer term vision…

  3. Daniele Beccari (@danbec)

    beyond broad categorization, there is a Grand Canyon of difference between an app which brings out the full richness of the apps ecosystem, and an app that only shows individual ‘free’ deals selected in an undisclosed way. It’s like comparing Le Monde with your daily Metro.

  4. Barry

    Just appsfire in new zealand and it dissappeared of my iPad! This is just another violation of my privacy which apple has done.

Leave a Reply

You must be logged in to post a comment.