Close Menu
  • English
  • Featured
    • AI & Robotics
    • Energy
    • Finance
    • Leisure
    • Science
    • Security
    • Sustainable Development
    • Tech
    • Transport
  • About Us
  • Advertising
  • Contact Us

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Trending
Illustration of Daniel Lalara expressing his thoughts through music. Image generated by AI.
“AI Gave Me Back My Voice”: Breakthrough Technology Lets Man Speak Again After Losing Speech to a Cruel, Incurable Disease
Illustration of a bacterium degrading medical-grade plastic in a hospital setting. Image generated by AI.
“Superbug Turns Predator”: Mutated Bacteria Now Devours Hospital Implants, Sutures, and Dressings With Terrifying Efficiency
Illustration of China's advanced LICOMK++ ocean simulator acting as an “ocean microscope.” Image generated by AI.
“China’s Ocean Simulator Stuns World”: New Tech Recreates Sea Currents With Unmatched Half-Mile Resolution for Climate and Naval Mastery
Facebook X (Twitter) LinkedIn RSS
Rude Baguette
Facebook X (Twitter) RSS
Newsletter
  • Featured
  • AI
    Illustration of Daniel Lalara expressing his thoughts through music. Image generated by AI.

    “AI Gave Me Back My Voice”: Breakthrough Technology Lets Man Speak Again After Losing Speech to a Cruel, Incurable Disease

    May 17, 2025 at 12:01 PM
    Illustration of a first-person-view drone performing complex aerobatic maneuvers. Image generated by AI.

    “China’s AI Beats Human Pilots”: New FPV Drone Algorithm Outsmarts Top Flyers in Precision Aerial Maneuvers and Combat Simulations

    May 17, 2025 at 6:48 AM
    Illustration of swarm robots performing tasks without sensors, inspired by nature's simplicity. Image generated by AI.

    “Robots Without Code or Eyes”: Swarm Machines Copy Nature’s Genius to Operate Freely in Uncharted Environments

    May 16, 2025 at 6:50 AM
    Illustration of autonomous soft robots powered by air and inspired by inflatable tube dancers. Image generated by AI.

    “Soft Robots Go Solo”: These Inflatable-Inspired Machines Navigate Autonomously Without a Single Line of Code or Electronics

    May 15, 2025 at 9:58 AM
    Illustration of humanoid robots performing high-precision welding tasks in a shipyard. Image generated by AI.

    “Robot Welder Lands in Korea”: U.S. Firm Unleashes Humanoid Machine to Revolutionize Shipbuilding with Precision and Speed

    May 15, 2025 at 7:07 AM
  • Energy
    Illustration of the first-ever operational thorium reactor in the Gobi Desert (AI-generated, unrealistic). Credit: Ideogram.

    “A New Nuclear Era Begins”: Thorium Reactor Breaks the Rules With Safer, Cleaner, and More Abundant Atomic Power Revolution

    May 14, 2025 at 3:47 PM
    Illustration of the Three Gorges Dam in China and its potential impact on Earth's rotation (AI-generated, unrealistic). Credit: Ideogram.

    “China Disrupts Earth’s Rotation”: NASA Confirms Planet-Slowing Project With Shocking Global Effects Already Underway

    May 13, 2025 at 3:51 PM
    Illustration of Alpha Ring's Fusion AI Data Centre connecting global fusion research labs (AI-generated, unrealistic). Credit: Ideogram.

    “Fusion Labs Now Linked”: US Builds Super Device to Unite Global Reactor Tests and Accelerate Nuclear Breakthroughs

    May 11, 2025 at 7:08 AM
    Illustration of the breakthrough in fusion energy development, highlighting the resolution of magnetic containment flaws (AI-generated, unrealistic). Credit: Ideogram.

    “Scientists Finally Break the Fusion Barrier”: US Team Fixes 70-Year Energy Flaw in Stunning Scientific Breakthrough

    May 8, 2025 at 4:58 PM
    Illustration of researchers observing restricted heat flow in high-energy-density plasma using lasers (AI-generated, unrealistic). Credit: Ideogram.

    This Super-Hot Plasma Test Just Changed Everything: US Fires Up 180,000°F Fusion Blast in Monumental Scientific Milestone

    May 7, 2025 at 4:58 PM
  • Finance
    Illustration of Visa's integration of AI systems into digital payments (AI-generated, non-realistic illustration). Credit: Ideogram.

    Visa’s AI Is Now Shopping for You: This Robot May Soon Swipe Your Card Automatically—and Mess With Your Mind

    May 4, 2025 at 8:07 AM
    Microsoft Strikes Unprecedented Deal: World's Largest CO2 Removal at 7.44 Million Tons, Setting New Environmental Milestone

    “Microsoft Strikes Historic Climate Deal”: World’s Largest CO2 Removal Pact Targets 6.75 Million Tons in Unmatched Green Push

    April 19, 2025 at 9:55 AM
    RLWRLD Stuns Tech World With $15.6 Million Fundraise to Revolutionize Robotics: Unleashing Unprecedented Innovations That Will Shock the Industry

    “Robots Just Got Smarter”: RLWRLD Raises $14.8 Million to Build Groundbreaking Foundational AI Model for the Future of Robotics

    April 17, 2025 at 6:47 AM
    Marshmallow's Meteoric Rise: British Migrant Insurance Startup Secures $90 Million, Surges Past $2 Billion Valuation in Unprecedented Move

    “Built for Outsiders, Backed by Billions”: UK’s Marshmallow Raises $90 Million as Migrant-Focused Insurtech Soars Past $2 Billion Valuation

    April 17, 2025 at 6:02 AM
    Why the tech industry needs a labor/union movement

    Why the tech industry needs a labor/union movement

    October 2, 2022 at 3:39 PM
  • Leisure
    Illustration of Mark Zuckerberg's luxury superyachts journey to Norway's fjords for a heliskiing adventure (AI-generated, unrealistic). Credit: Ideogram.

    “Even the U.S. Is Shocked”: Zuckerberg’s 5,300-Mile Yacht Voyage and Helicopter Ski Drop Redefine Billionaire Excess

    May 13, 2025 at 9:49 AM
    Illustration of the delayed release announcement for Grand Theft Auto VI by Rockstar Games (AI-generated, unrealistic). Credit: Ideogram.

    Total Shock for Gamers Worldwide: GTA VI Now Postponed to 2026 After Rockstar Vows to Redefine the Entire Franchise

    May 7, 2025 at 5:49 AM
    Illustration of the delayed release of GTA VI and its implications for the gaming industry (AI-generated, unrealistic). Credit: Ideogram.

    “Red Dead Proves the Wait Is Worth It”: Rockstar’s Masterpiece Shows Why GTA 6 Delay Could Deliver Gaming’s Next Big Legend

    May 6, 2025 at 4:47 PM
    Illustration of HBO's adaptation of The Last of Us exploring character depth and emotional storytelling (AI-generated, unrealistic). Credit: Ideogram.

    The Last of Us Reinvented: Season 2 Takes Bold Step Beyond the Game’s Limits in Stunning, Unforgettable Storytelling Move

    May 6, 2025 at 12:14 PM
    Illustration of the highly anticipated PlayStation 6 console with advanced features and technologies (AI-generated, unrealistic). Credit: Ideogram.

    “PlayStation 6 Is Coming Fast”: Sony’s Next Console May Launch Much Sooner Than Anyone Predicted, Shocking the Gaming World

    May 6, 2025 at 10:03 AM
  • Science
    Illustration of a bacterium degrading medical-grade plastic in a hospital setting. Image generated by AI.

    “Superbug Turns Predator”: Mutated Bacteria Now Devours Hospital Implants, Sutures, and Dressings With Terrifying Efficiency

    May 17, 2025 at 9:59 AM
    Illustration of China's advanced LICOMK++ ocean simulator acting as an “ocean microscope.” Image generated by AI.

    “China’s Ocean Simulator Stuns World”: New Tech Recreates Sea Currents With Unmatched Half-Mile Resolution for Climate and Naval Mastery

    May 17, 2025 at 8:50 AM
    Illustration of various spherical and twisted shapes depicting the Kervaire invariant mystery. Image generated by AI.

    This Century’s Most Elusive Math Problem: Chinese Mathematicians Shatter the Kervaire Barrier After Decades of Intellectual Deadlock

    May 17, 2025 at 8:02 AM
    Illustration of dark matter particles. Image generated by AI.

    “Dark Matter in the Crosshairs”: MADMAX Prototype Unleashed to Capture Universe’s Most Elusive Particles With Extreme Precision

    May 16, 2025 at 4:46 PM
    Illustration of the Kosmos 482 spacecraft reentering Earth's atmosphere and crashing into the Indian Ocean. Image generated by AI.

    “Space Debris Alert”: Soviet Kosmos 482 Crashes to Earth After 53-Year Orbit, Sparking Fears Over This 1,200-Pound Satellite’s Mysterious Return

    May 16, 2025 at 4:14 PM
  • Security
    Illustration of the BlueWhale System, an advanced autonomous underwater vehicle designed for naval warfare, equipped with sophisticated sensors (AI-generated, unrealistic). Credit: Ideogram.

    “Unstoppable Sea Phantom”: This 40-Foot Drone Submarine Dominates Ocean Warfare, Packed with Massive Combat-Ready Payloads for Ultimate Naval Supremacy

    May 11, 2025 at 5:04 PM
    Illustration of the FP-1 long-range drone being unveiled during Ukraine's Infantry Day celebrations (AI-generated, unrealistic). Credit: Ideogram.

    Ukraine Unleashes Game-Changing 1,000-Mile Drone: This Aerial Beast Hauls 265-Pound Explosive Payload, Shattering Boundaries of Modern Warfare

    May 11, 2025 at 11:47 AM
    Illustration of Recce360 Deep Inspection Camera operating in a high-security, nuclear environment (AI-generated, unrealistic). Credit: Ideogram.

    “Indestructible Spy Bot Deployed”: US Unveils First-Ever Nuke-Proof Robot to Guard Missile Silos With Unstoppable Surveillance

    May 11, 2025 at 8:07 AM
    Illustration of the "White Emperor" fighter mockup showcased at the 2024 Zhuhai Airshow (AI-generated, unrealistic). Credit: Ideogram.

    “China’s White Emperor Breaks the Rules”: Stunning New Fighter Jet Could Redefine Air Superiority and Shock Global Militaries

    May 10, 2025 at 3:56 PM
    Illustration of Latvia's autonomous kamikaze drone, BLAZE, engaging enemy UAVs (AI-generated, unrealistic). Credit: Ideogram.

    This Latvian Drone Has Russia Stunned: Under-60-Second Strikes Ignite Panic in Kremlin Defense Circles

    May 9, 2025 at 4:46 PM
  • Impact
    Illustration of Bill Gates announcing his $200 billion donation plan and the future closure of the Gates Foundation. Image generated by AI.

    “$200 Billion Goodbye”: Bill Gates to Shut Down Gates Foundation by 2045 After Record-Setting Final Donation Pledge

    May 15, 2025 at 4:03 PM
    Illustration of Iceland's successful implementation of a four-day workweek and its impact on productivity and well-being (AI-generated, unrealistic). Credit: Ideogram.

    “Gen Z Was Right All Along”: Iceland’s 4-Day Workweek Proves a Massive Success Five Years After Bold National Shift

    May 12, 2025 at 7:54 AM
    Illustration of the majestic Jeddah Tower under construction, symbolizing architectural innovation and cultural preservation (AI-generated, unrealistic). Credit: Ideogram.

    “Saudi Arabia Unleashes Construction Fury”: This Mind-Blowing 3,280-Foot Jeddah Tower Set to Shatter Global Records and Redefine Skyscraper History

    May 6, 2025 at 3:59 PM
    Illustration of the ambitious Neom project and The Line skyscrapers amidst the Saudi Arabian desert (AI-generated, unrealistic). Credit: Ideogram.

    “Unprecedented Crisis Looms”: This Massive $500 Billion Construction Site Faces Catastrophic Delays as 10,000 Workers Sound the Alarm

    May 6, 2025 at 7:08 AM
    Illustration of revolutionary nickel extraction using hydrogen plasma to reduce emissions (AI-generated, non-realistic illustration). Credit: Ideogram.

    “Green Battery Revolution Begins”: New Nickel Extraction Cuts Emissions by 84% and Could Transform the Entire EV Industry

    May 4, 2025 at 6:53 AM
  • Tech
    Illustration of a hair-thin EEG electrode made from 3D-printed hydrogel for advanced brain monitoring. Image generated by AI.

    “Brain Signals, Clearer Than Ever”: New Hair-Thin Electrode Delivers Ultra-Stable, High-Precision Monitoring for Advanced Neural Research

    May 17, 2025 at 6:01 AM
    Illustration of an advanced headphone system translating multiple speakers simultaneously. Image generated by AI.

    “Real-Time Babel Unlocked”: U.S. Researchers Build Headphones That Translate Multiple People Simultaneously With Shocking Accuracy

    May 16, 2025 at 12:06 PM
    Illustration of the brightest and most efficient pure-red PeLEDs developed in China. Image generated by AI.

    Red Light Revolution Erupts as Chinese Scientists Set Jaw-Dropping Efficiency Record With Purest and Brightest LEDs Ever

    May 16, 2025 at 9:59 AM
    Illustration of a robotic arm holding a futuristic semiconductor. Image generated by AI.

    AI Chips Now Traceable: New U.S. Bill Mandates Built-In Tracking to Crush Black Market and Combat Tech Smuggling

    May 16, 2025 at 9:13 AM
    Illustration of the Teal Wand, an innovative at-home cervical cancer screening device. Image generated by AI.

    “Cervical Cancer Test Goes Home”: FDA Approves At-Home Kit to Revolutionize Screening and Save Lives Across the Country

    May 16, 2025 at 8:10 AM
  • Transport
    Illustration of Rocket Lab's Neutron rocket demonstrating space-based cargo delivery. Image generated by AI.

    “Space Rockets for War Cargo”: Pentagon Plans Orbital Delivery System to Drop Supplies Anywhere on Earth Within Minutes

    May 15, 2025 at 5:09 PM
    Illustration of the Boom Supersonic XB-1 aircraft achieving supersonic flight without a sonic boom (AI-generated, unrealistic). Credit: Ideogram.

    This Plane Just Did the Impossible: Achieved Supersonic Speed Without Creating a Sonic Boom in Historic Aviation Breakthrough

    May 14, 2025 at 4:57 PM
    Illustration of the Streetwing flying car showcasing its innovative design and dual-functionality (AI-generated, unrealistic). Credit: Ideogram.

    This Flying Car Isn’t for Commuting: The Streetwing Is Designed Solely to Explore the Sky Like Nothing Ever Seen Before

    May 14, 2025 at 6:11 AM
    Illustration of Airbus's innovative foldable wing technology for enhanced aviation efficiency (AI-generated, unrealistic). Credit: Ideogram.

    Airbus Shocks the Aviation World With a Jet Whose Folding Wings Dramatically Cut Fuel Burn and Boost Efficiency

    May 12, 2025 at 5:11 PM
    Illustration of a Tesla Cybertruck sitting idle in a parking lot (AI-generated, unrealistic). Credit: Ideogram.

    “Rotting on a Lot for Months”: This Shocking Tesla Discovery Left a U.S. Buyer Completely Stunned at Delivery

    May 12, 2025 at 6:58 AM
  • English
Rude Baguette

Ykone's Fashion Event FLOW is LeWeb for Fashion

Eirwen WilliamsEirwen WilliamsJuly 24, 2012 at 9:28 AM0
Share Twitter Facebook LinkedIn Telegram WhatsApp Email Copy Link
Follow Us
Google News
Share
Twitter Facebook LinkedIn WhatsApp Email Copy Link

Nobody would argue that the fashion business was late in opening up to social media. Iconic designers locked the doors as long as they could, considering themselves closer to god than to their clients. Then the social fashion revolution happened through an uncountable number of fashion blogs that popped-up across the globe – many in France, the US and Asia – creating a blogging category in itself and contributing to the rise of now media giants like the Glam Media Network or Sugar Inc.

Fashion is on the fast-track in the social space

I remember my first Fashion Week spring 2010 when Fashion bloggers had to beg organizers to get a pass into Fashion Shows (or had to make deals with security guards). Most bloggers were still waiting outside of luxury palaces or hanging around in the cold on Paris’ Place Vendôme hunting top models and other VIPs for a street-style photo. Tolerated “amateurs” such as Garence Doré and Scott Schuman, the most famous blogging couple, were exceptions inside the shows. Paris in particular used to be a “closed society” while other Fashion Weeks in London or New York were more open minded towards the new social media. As example: Burburrey was amongst the first Premium brands to stream their London show live on the web and to use iPads after the show to present the new collections to their guests.
Then in 2011 more bloggers were invited, the best and smarter ones even got seats in the front-row. This annoyed the former front-row seaters to see that “nobodies” would enter their well-protected space leading to lots of tensions and “protectonistic” debates within the industry. Then came more affordable Prêt-à-Porter brands like Etam who decided to stop snobbing bloggers and turned their catwalk into a gigantic party with lots of them. The social media coverage they received for this show contributed strongly to their re-branding efforts and helped them gain ground in the competitive environment..
Finally, in December 2011 during LeWeb in Paris, which as all of you know is not a fashion-event, M Karl Lagerfeld showed a hand-drawn portrait of Steve Jobs (19″)on an iPad and even started drawing live on stage using a pen and iPad. Thus everybody inside and outside the Fashion space had understood that the embracement of technology by Fashion creators is irreversible and that a new area had started, allowing fashion marketeers also to go more social – making fashion the fastest growing business online with still some bright years ahead, according to Forrester Research.

Ykone saw this coming

Ykone, France’s first social fashion magazine, agency and media network had seen this coming for a while. In the past 24 months fashion and luxury brands became very active, playing around with technology and are now deploying their full creativity with social media. While blogs played an important role a few years ago, I predict that Fashion blogging will soon be dead as brands and labels are becoming more intimately involved with social media (This might be the subject of a future post here – stay tuned or contact me to contribute or argue).

FLOW – When social media meets fashion
On September 24th, on the Eve of Paris’ Spring/Summer 2013 Pret-a-Porter Week Ykone organizes its 2nd edition of FLOW, a must participate event if you’re working in Fashion or Luxury markets or if you are passionate about social marketing in that area.
Olivier Billon - Ykone CEO I met with Olivier Billon, Ykone’s co-founder and CEO, who told me “we’re doing FLOW again this year, and it’s going to be better than last year”.
Personally, I am expecting a conference with a lot of practical showcases and best-practices. I asked Olivier what he is cooking up for this years’ event. “It’s not about blogging nor Facebook, but about fashion business” says Olivier, “it’s connecting community and commerce”. It would have been easy, according to him, to grow the number of participants from last year’s 300 to up to 500 in 2012, but instead he wants to focus on quality of the attendees and depths of the sessions.

What’s the plan for FLOW 2012?

Fewer speakers: I was one of the speakers at last years FLOW which saw many panel discussions but only few fire-side chats. This year Ykone wants to focus more on individual speakers and provide real insights. Thus expect that there will be fewer, but nonetheless more high profile speakers. Fashion startups were given a lot of room on the agenda last year, but this year it should be balanced and more traditional actors with a strong social media strategy can be expected (Note that I can’t disclose yet which companies confirmed, but I will come back to this point as soon as Ykone give the green light)
Only 200 professional participants: Everybody can attend FLOW, but you’ll have to pay for your ticket. “We decided to limit the participants to the first 200 ticket owners” claims Olivier, who prefers to limit the number of attendees, and wants to manage the quality of networking through the conference fee that is set at 990€ for a single participant. The venue will be the same as last year: A trendy location, Le 8 Valois in the heart of Paris, next to Palais Royal and Le Louvre. The audience shall be balanced between fashion labels, media agencies and startups contributing to interesting discussions and experience sharing. The facility is made in a way that you can attend the session or have private discussions in a meeting area.

Paris – capital of Fashion and social media for 24h

Last year’s event was already a good success, even as first edition. I am glad that Ykone has decided to organize the 2nd edition. Not only because they are the best suited to do it and because I like to see Paris lead the Social Media topic for Fashion, but also because typically the learning curve and improvements from one year to the next is very steep. With more time per speaker and topic, a great networking location and focus on professional participants, you can expect an event that maybe, is on its way to establish itself as the convention for social media professionals in the Fashion business – just as LeWeb has become for startups.

Rude Baguette Readers get a 200€ discount

Readers of The Rude Baguette can get a discount of 200€ to register at FLOW. Send an email to [email protected] and mention the Rude Baguette post. You will be given a special code to sign up and at 790€ instead of 990€.

Did you like it? 4.7/5 (20)

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

LeWeb
Follow on Google News Follow on X (Twitter)
Share. Facebook Twitter LinkedIn Telegram WhatsApp Email Copy Link
Previous ArticleRude VC: Google's insidious plot with Yahoo!
Next Article Sharypic – The HackFWD event photo sharing tool
Related Posts
Illustration of a hair-thin EEG electrode made from 3D-printed hydrogel for advanced brain monitoring. Image generated by AI.

“Brain Signals, Clearer Than Ever”: New Hair-Thin Electrode Delivers Ultra-Stable, High-Precision Monitoring for Advanced Neural Research

Illustration of an advanced headphone system translating multiple speakers simultaneously. Image generated by AI.

“Real-Time Babel Unlocked”: U.S. Researchers Build Headphones That Translate Multiple People Simultaneously With Shocking Accuracy

Illustration of the brightest and most efficient pure-red PeLEDs developed in China. Image generated by AI.

Red Light Revolution Erupts as Chinese Scientists Set Jaw-Dropping Efficiency Record With Purest and Brightest LEDs Ever

Add A Comment
Leave A Reply Cancel Reply

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Trending
Illustration of Daniel Lalara expressing his thoughts through music. Image generated by AI.
“AI Gave Me Back My Voice”: Breakthrough Technology Lets Man Speak Again After Losing Speech to a Cruel, Incurable Disease
Illustration of a bacterium degrading medical-grade plastic in a hospital setting. Image generated by AI.
“Superbug Turns Predator”: Mutated Bacteria Now Devours Hospital Implants, Sutures, and Dressings With Terrifying Efficiency
Illustration of China's advanced LICOMK++ ocean simulator acting as an “ocean microscope.” Image generated by AI.
“China’s Ocean Simulator Stuns World”: New Tech Recreates Sea Currents With Unmatched Half-Mile Resolution for Climate and Naval Mastery
News by category
  • English
  • Tech
  • Finance
  • Leisure
  • Transport
  • Science
  • Security
  • AI & Robotics
  • Energy
  • Sustainable Development
Information
  • Meet the Team
  • Legal notice
  • Privacy policy
  • About Us
  • Advertising
  • Contact Us
  • About Us
  • Advertising
  • Contact Us

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Facebook X (Twitter) RSS
© RudeBaguette.com. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.