All posts in Marketing

#FRENCHTECHFRIDAY : pick the perfect time to call back with Tilkee

Setting out to reach customers is a hard task. It involves a lot of trial and error. Am I calling back too soon (and seems pushy)? Am I too late (and the customer has already forgotten about me)? Is my current workflow highly effective, or can I do better? Thanks to French startup Tilkee, you […]

#FRENCHTECHFRIDAY : Get together with Linkjuice.io

#FRENCHTECHFRIDAY : Get together with Linkjuice.io

[UPDATE 25/09/18: Linkjuice.io become Getfluence.com] “Lean” is the way for many startups nowadays. “Build it and they’ll come” and update it along the way. For Marc de Zordo, CEO of Linkjuice.io, it’s quite the opposite: make sure the concept is sound before releasing it. Then it’s no surprise that it has rocketed since its launch […]

FrenchTechFriday – Bidmotion: the little big one in Mobile Marketing

FrenchTechFriday – Bidmotion: the little big one in Mobile Marketing

When you have designed an app, you obviously want to sell it. And sell it well. You need to advertise and this is when it gets tricky. You can hire heaps of analysts to monitor the effectiveness of your ad campaign and pinpoint the perfect space. Or you can ask Bidmotion. Bidmotion is a French […]

Dassault Systemes tops nearly $1bn in acquisitions, snatches another German firm

In a bold move, the French company Dassault Systemes is acquiring the German RTT to broaden its scope of activities. Dassault Systems is specialized in high-end 3D conceptualization for the production of complex structures such as airplanes or boats. The French company has been quite busy growing its business through acquisitions. In 2013 alone, this […]

Rude VC: The misplaced pride of no marketing

I heard it again just the other day during a startup’s pitch. “We’ve done no marketing, and look how much we’ve accomplished,” boasted the founders of the venture for which they were trying to raise money. Imagine what we could do if we spent money on marketing, was the intended implication of what they were […]

Nanigans launches in Europe to help companies scale up their Facebook advertising

For companies who have been experimenting with Facebook advertising and have begun to identify the right times, demographics, and ad-formats to target their audience with, Nanigans‘ Facebook advertising platform might be the best way to scale. Founded in 2010, the Boston-based company has announced its European launch today, fresh off a $5.8M round of funding […]

Captain Dash’s new iPad app dashboard for CMOs tops the App Store charts as #5 Business App

Well, I’ll be the first one to admit that I was wrong about Captain Dash being acquired by Microsoft – all the signs (i.e: one) pointed to it, and I admit that I went chasing wild geese for a bit. Nonetheless, the good news is that Captain Dash is moving forward, and most recently they have […]