All posts in PR
PR mistake 101: The unfindable patent of the Gamepad Android tablet
Archos suffers from a reputation as a somewhat unimaginative manufacturer, despite its strong growth. Their latest patent, filed in 2010, is about an electronic device (read: tablet) that can accommodate a removable accessory (read: 3G USB key), so nothing earth-shattering there. So it is great that Archos has now come out with a new product, […]
PR for Start-ups (series 2/3): Paying for PR
This is the second guest article submitted by an experienced Press Relations professional who is currently working for a prominent European PR group, and wished to remain anonymous. There will come a time when you’ll have to start paying someone to do your PR. This point is usually situated somewhere between your series B […]