All posts in Birchbox

A Better Mousetrap: Analysis of the Startup Genome Project

Digging into the Startup Genome Project's recentl publication, Trista Bridges explores the implication behind the statistics, as well as the implications, necessities, advantages and woes of copycatting in Europe.

A mini wave of French acquisitions?

A mini wave of French acquisitions?

A while ago, I published an article titled “I’m sorry, did you think French companies don’t acquire?” Despite the fact that France lacks a company with an aggressive acquisition strategy comparable to that of Google, there ARE companies that acquire. At the time, my list was oriented towards larger companies – like Ubisoft, France Telecom […]

What's wrong with being a copycat?

What's wrong with being a copycat?

It's funny almost to the point of hilarity. We applaud numerous copycat companies around the globe (Yandex anyone?) but are quick to criticize when it comes to Europe.