The Danish startup JumpStory has raised €900 thousand for its Netflix-style subscription platform providing stock images for marketers, according to EU-startups.com.
JumpStory was founded to make it quicker and easier for marketers to find high quality, relevant images. In addition to subscription-based access to 15 million photos, videos, and other images, JumpStory uses AI to match custom, written marketing content to the most relevant images in the content library.
It also takes this streamlining one step further, training the AI in neuromarketing analysis to predict which of the relevant images will be most effective, based on the way viewers perceive images. It analyzes features like color, contrast, and emotional impact to recommend images.
As the AI tools learn more about each customer, JumpStory aims to automatically offer the best images for their brand and marketing needs.
According to co-founder Jonathan Low:
“The stock image industry is outdated, overpriced and overcomplicated. It seems to be more about uploading millions and millions of visuals rather than about their impact. At JumpStory we are entrepreneurs and marketers by heart, and we know that both groups spend way too much time searching for authentic images. We want to solve their problem by making it super easy to find authentic visuals – and at the same time helping out with predicting which photos will actually create the desired results.”
The company also focuses on providing authentic content, with models and photos that look more natural and realistic than those typically offered by conventional stock image providers. JumpStory’s photos include models with a wide range of appearances, to better connect with audiences.
They’re now working to integrate the search feature into a range of marketing tech apps, for easy access by users already working in other apps. JumpStoy is planning more of these integrations for 2020. They’re also planning to start offering music in addition to images, and will be making improvements to search and editing tools.
JumpStory already has customers in 80 countries, working in 40 languages.
“We’ve rethought the entire process from scratch, and are applying AI in order to simplify and improve the experience. Matching images with texts automatically, and in an intelligent way, is one element of this,” according to Low. “Using AI to filter out the more fake-looking photos and instead giving them more authentic visuals is also valuable to marketers. These tools are enabling storytellers in 80 countries to find images more quickly and efficiently.”