This past weekend was Valentine’s Day. In Paris, like most parts of the world, this means menus for 2 that cost the same as a normal dinner for 8 – we opted for a burrito and a beer from the best Mexican Food in Paris. However, all this past week, and especially this weekend, I was bombarded with advertisements for… Connected Hardware?
Nest apparently thinks nothing says romance like a new Thermostat
— Nest (@nest) February 13, 2015
“Honey, Will you Check the Air Quality with Me?”
Have you already bought your gift? 🙂 pic.twitter.com/L6qnW00MRZ
— Netatmo (@netatmo) February 10, 2015
Nothing says “I love you” like “I think you could use some fitness equipment”
Happy Valentine's Day! Mention your loved ones to spread the love <3 pic.twitter.com/SoWXIgj1D2
— Withings EN (@WithingsEN) February 14, 2015
— Parrot (@Parrot) February 13, 2015
Interesting Tidbit: the aforementioned Mexican Food is located right where Parrot shot this Vine
I understand that there is no reason too small for a marketing campaign; however, I’m not sure that every occasion should be a “Buy” call-to-action. I’d be curious to know whether these campaigns produced results, whether there was a steady uptick in Parrot Sumo’s sold leading up to February 14th.
Me, I prefer to do what any reasonable guy would do on Valentine’s Day: eat a Burrito with my #1 Chica.