Energy Services Management solutions will soon be on their way to the European marketplace. In the past week, GDF Suez, one of the largest global power producers, invested $7.2 million into Tendril, an innovator in ESM products. Already having reached millions of customers in the United States, will be expanding its reach to European consumers through this partnership with GDF Suez. As one of the largest energy companies listed on the Paris and Brussels international indices, GDF Suez will be pioneering the Tendril platform along with its services in order to help it expand.
But what exactly is this Energy Services Management Solution? What Tendril provides is a cloud-based software platform aiming to deliver personalized energy services. Through a data-driven approach to energy engagement, the platform helps a consumer, be it an individual or a company, to effectively personalize energy use, with constant meaningful results. The analytics that the platform provides are calculated based on the actual dwelling itself, rather than the industry standard of using average homes. If a consumer would want to know how much he or she could save when considering things like adding insulation, modifying thermostat set points, or changing windows, the Tendril platform delivers all of this to the customer. They are then free to act however they so choose based on their energy profile.
I am quite optimistic about this product’s potential. It is a green solution integrated into the connected household. While Tendril took its time to develop in the United States, taking ten years to reach its current reach in millions of homes, the fact that it is partnering with the fifth largest energy supplier in Europe will give it a significant boost. Besides, who doesn’t like a personal challenge? Tendril describes its personal reports as being weekly challenges. They employ “game theories” that encourage positive action in the user. In Europe, a land generally more energy conscious than the United States, this could be pretty successful. Besides, it leads into financial savings as well. And after all, who doesn’t like keeping more money in the bank?
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