Criteo’s impressive growth story continued with force in 2014, propelled by its multi-screen ad solution, roll-out of their new prediction engine, and overall strong performance in the US market. Yesterday, Criteo announced at 68% jump in 2014 revenues to €744 million and 71% alone in Q4, which beat all estimates for the adtech company. As the WSJ pointed out, Criteo unlike many adtech companies is profitable. 2014 saw them improve substantially on this metric, improving their net income from €35 million from just €1 million in 2013 and adjusted EBITDA jumped 154% for the year to €79 million. The fourth quarter proved to be a particularly profitable one for them, as they posted a €14 million increase in net income alone in Q4. CEO and Cofounder JB Ruelle reflected on their strong year adding:
“Performance for clients is everything,” said JB Rudelle, Criteo’s co-founder and CEO. “2014 has demonstrated that our focus on driving incremental sales for our clients accelerates our own success.”
Their customer acquisition strategy is also proving to be a bright spot for them as they added an impressive 600 new customers in Q4, bringing their total number of clients to 7,000 clients and relationships with publishers to more than 9,000.
In addition to announcing their much better than expected results, they also announced the acquisition of Datapop who specialize in connecting the products a retailer’s catalog to user shopping intent. Although the exact acquisition price was not announced, the acquisition of the LA-based startup was reported to be ‘at least 10 million euros’.
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