Close Menu
  • English
  • Featured
    • AI & Robotics
    • Energy
    • Finance
    • Leisure
    • Science
    • Security
    • Sustainable Development
    • Tech
    • Transport
  • About Us
  • Advertising
  • Contact Us

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Trending
Illustration of the Rog Xbox Ally handheld gaming console featuring an LCD screen instead of OLED. Image generated by AI.
“Xbox Portable’s Screen Is an Embarrassment”: Future Console Sparks Outrage That Makes Switch 2 Look Flawless
Illustration of India's groundbreaking advancement in quantum secure communication using quantum entanglement. Image generated by AI.
“India Enters the Quantum Age”: Historic Breakthrough in Free-Space Secure Communication Signals Tech Superpower Rise
Illustration of Emma Stone's journey from a young Hollywood newcomer to a multiple Oscar-winning actress. Image generated by AI.
“She Started 20 Years Ago”: This Hollywood Icon Has Taken the World by Storm with 2 Oscars and Unstoppable Stardom
Facebook X (Twitter) LinkedIn RSS
Rude Baguette
Facebook X (Twitter) RSS
Newsletter
  • Featured
  • AI
    Illustration of the Figure 02 robot demonstrating advanced package sorting skills. Image generated by AI.

    “Robots Are Taking Over”: This Groundbreaking Video Shows Figure 02 Robot Mastering Human-Like Package Sorting Skills with Precision and Speed

    June 19, 2025 at 11:49 AM
    Illustration of the dual-mode robot ATOM showcasing its ability to both fly and roll. Image generated by AI.

    “Flies and Rolls on Two Actuators”: Scientists Build Shape-Shifting Robot That Defies Mobility Engineering Norms

    June 19, 2025 at 10:10 AM
    Illustration of 1X Technologies' humanoid robot NEO performing household tasks autonomously. Image generated by AI.

    This Sweater-Clad Robot Just Got a Brain Boost and Can Now Cook and Clean Solo Like a Real Domestic Assistant

    June 19, 2025 at 8:14 AM
    Illustration of artificial intelligence organizing information like human cognition. Image generated by AI.

    “AI Thinks Like Us Now”: Chinese Study Unveils Stunning Evidence of AI Mimicking Human Brain’s Sorting Abilities

    June 19, 2025 at 7:06 AM
    Illustration of the EngineAI RL Workspace platform for humanoid and legged robot development. Image generated by AI.

    “China’s Humanoids Are Coming In Your Home”: This Robotic Breakthrough From Beijing Just Changed the Future of American Tech Forever

    June 18, 2025 at 3:54 PM
  • Energy
    Illustration of fiber-based cooling technology managing heat in data centers. Image generated by AI.

    “Coldest AI Centers Ever”: This Passive Cooling Tech Just Smashed Temperature Records and Could Save Billions in Data Power Costs

    June 18, 2025 at 5:11 PM
    Illustration of the transformative potential of Ruddlesden-Popper perovskites in renewable energy and optoelectronics. Image generated by AI.

    Shapeshifting Perovskites Unleashed as Researchers Reveal Game-Changing Material That Supercharges Solar Devices and LED Efficiency

    June 18, 2025 at 8:54 AM
    Illustration of the innovative process by MIT researchers to produce hydrogen using recycled soda cans and seawater. Image generated by AI.

    From Soda to Superfuel: Researchers Use Coca-Cola and Ocean Water to Produce Clean Hydrogen for the Future of Mobility

    June 13, 2025 at 8:11 AM
    Illustration of China's Hualong-1 nuclear reactor and its impact on global energy dynamics. Image generated by AI.

    “France on the Brink”: China’s Nuclear Reactor Threatens to Wipe Out the Last Stronghold of French Economic Power

    June 12, 2025 at 4:05 PM
    Illustration of a groundbreaking electrochemical reactor for lithium extraction and its impact on sustainable technology. Image generated by AI.

    “U.S. Uncovers Rare Earth Bombshell”: This Shocking Discovery Could Flip the Global Tech Supply Chain on Its Head

    June 12, 2025 at 8:04 AM
  • Finance
    Illustration of James Howells searching for his lost Bitcoin hard drive in a landfill. Image generated by AI.

    “He’s Still Digging”: Man Who Lost $700 Million in Bitcoin 12 Years Ago in a Dump Faces Stunning New Twist in His Hunt

    June 13, 2025 at 9:05 AM
    Illustration of a lost hard drive containing 8,000 Bitcoins buried in a landfill. Image generated by AI.

    He Just Gave Up €200 Million in Bitcoin: After 12 Years of Digging Through Trash, the Lost Hard Drive Is Gone for Good

    May 30, 2025 at 7:14 AM
    Illustration of a man sleeping with black tape over his lips. Image generated by AI.

    “Doctors Sound the Alarm”: Viral Mouth Taping Trend Called Dangerous and Completely Unproven by Leading Medical Experts

    May 25, 2025 at 8:02 AM
    Illustration of Visa's integration of AI systems into digital payments (AI-generated, non-realistic illustration). Credit: Ideogram.

    Visa’s AI Is Now Shopping for You: This Robot May Soon Swipe Your Card Automatically—and Mess With Your Mind

    May 4, 2025 at 8:07 AM
    Microsoft Strikes Unprecedented Deal: World's Largest CO2 Removal at 7.44 Million Tons, Setting New Environmental Milestone

    “Microsoft Strikes Historic Climate Deal”: World’s Largest CO2 Removal Pact Targets 6.75 Million Tons in Unmatched Green Push

    April 19, 2025 at 9:55 AM
  • Leisure
    Illustration of Emma Stone's journey from a young Hollywood newcomer to a multiple Oscar-winning actress. Image generated by AI.

    “She Started 20 Years Ago”: This Hollywood Icon Has Taken the World by Storm with 2 Oscars and Unstoppable Stardom

    June 20, 2025 at 9:07 AM
    Illustration of the decline in European tourism to the United States due to geopolitical tensions. Image generated by AI.

    “Europe Turns Its Back on America”: Massive Travel Boycott Slams U.S. Tourism Industry as Revenues Plunge and Destinations Empty Out

    June 16, 2025 at 10:08 AM
    Illustration of two Nintendo Switch bundles with different box designs. Image generated by AI.

    “He Ordered Two, Got Chaos Instead”: Nintendo Fan Buys Identical Switch Packs and Unboxes Two Completely Different Surprises

    June 14, 2025 at 9:55 AM
    Illustration of GTA VI's dynamic and interactive urban environment. Image generated by AI.

    “GTA VI Goes Full Chaos”: Robbable Skyscrapers, Advanced Destruction, and a World That Strikes Back at Every Move

    June 12, 2025 at 12:08 PM
    Illustration of a camping tent with a panoramic roof designed for stargazing. Image generated by AI.

    “Sleep Under the Stars, Literally”: This Inverted Tent Redefines Camping With a Mind-Blowing View of the Night Sky

    June 12, 2025 at 8:47 AM
  • Science
    Illustration of India's groundbreaking advancement in quantum secure communication using quantum entanglement. Image generated by AI.

    “India Enters the Quantum Age”: Historic Breakthrough in Free-Space Secure Communication Signals Tech Superpower Rise

    June 20, 2025 at 9:51 AM
    Illustration of space-time as a memory system storing information from cosmic interactions. Image generated by AI.

    “Space-Time Has Memory”: Radical New Theory Suggests the Universe Remembers, Shaking the Foundations of Cosmology

    June 20, 2025 at 7:10 AM
    Illustration of Proba-3 creating an artificial solar eclipse to capture images of the Sun’s corona. Image generated by AI.

    “Artificial Eclipse Reveals Solar Secrets”: Orbiting Shield Gives Scientists Closest-Ever Glimpse of the Sun’s Corona

    June 19, 2025 at 5:01 PM
    Illustration of SpaceX's Falcon 9 rocket and Crew Dragon at Launch Complex-39A for the Ax-4 mission. Image generated by AI.

    “June 19 Launch Confirmed”: SpaceX and NASA Greenlight Ax-4 Private Astronaut Mission After ISS Leak Repairs Complete

    June 18, 2025 at 11:45 AM
    Illustration of scientists inserting and monitoring quantum defects in diamonds. Image generated by AI.

    Quantum Control Breakthrough: New Method Lets Scientists Insert and Observe Atomic Defects in Real Time With Stunning Accuracy

    June 18, 2025 at 10:06 AM
  • Security
    Illustration of a Chinese satellite capable of identifying human faces from over 62 miles away. Image generated by AI.

    “China Can See Your Face From Space”: New Spy Satellite Sparks Global Alarm With Its Unprecedented Orbital Surveillance Power

    June 10, 2025 at 3:53 PM
    Illustration of the F-15E Strike Eagle equipped with APKWS II rockets targeting drones. Image generated by AI.

    “We’ll Swat Them Out of the Sky”: U.S. Air Force Upgrades F-15E With 42 Drone-Killing Rockets in Explosive Power Boost

    May 28, 2025 at 10:00 AM
    Illustration of using Starlink satellites to detect stealth aircraft. Image generated by AI.

    “Elon Musk Cornered by Invisible Threat”: China’s New Tech Can Hijack Starlink Satellites and Unmask Stealth Aircraft

    May 27, 2025 at 12:02 PM
    Illustration of Homeland Security revoking Harvard's foreign student program due to alleged China ties. Image generated by AI.

    U.S. Government Revokes Harvard’s Foreign Student Access After Explosive Findings of Deep Connections to China

    May 26, 2025 at 11:56 AM
    Illustration of a damaged North Korean naval destroyer at launch. Image generated by AI.

    “North Korea’s Warship Launch Fails”: Second Naval Destroyer Suffers Major Damage in Stunning Blow to Kim’s Military Ambitions

    May 25, 2025 at 11:48 AM
  • Impact
    Illustration of Tor Alva, the tallest 3D-printed building in the world. Image generated by AI.

    This 3D-Printed Tower Just Broke a World Record as Tor Alva Rises Higher Than Any Structure Ever Made by a Machine

    June 17, 2025 at 9:49 AM
    Illustration of the Jeddah Economic Company Tower rising as the world's tallest skyscraper. Image generated by AI.

    “Unlimited Saudi Ambition”: World’s Tallest Tower Now Rising at Lightning Speed, Smashing Every Construction Record in Sight

    June 17, 2025 at 8:02 AM
    Illustration of the world's largest 3D construction printer installed at a school site in Doha, Qatar. Image generated by AI.

    Qatar Installs Giant 3D Beast: World’s Largest Construction Printer Could Reshape Cities and Shake Up the Global Building Industry

    June 12, 2025 at 9:52 AM
    Illustration of the Jeddah Economic Company Tower under construction in the Saudi Arabian desert. Image generated by AI.

    “Skyline Will Never Be the Same”: Saudi Arabia’s Tower Surges Past All Records as World’s Tallest Skyscraper Rises in Blinding Speed

    June 8, 2025 at 4:54 PM
    Illustration of the Jeddah Economic Company Tower rising in the Saudi Arabian desert as the future world's tallest skyscraper. Image generated by AI.

    “Tallest Tower Surges Ahead”: Saudi Arabia’s Sky-Piercing Giant Breaks Records as Construction Accelerates Beyond Predictions

    June 7, 2025 at 9:46 AM
  • Tech
    Illustration of the Rog Xbox Ally handheld gaming console featuring an LCD screen instead of OLED. Image generated by AI.

    “Xbox Portable’s Screen Is an Embarrassment”: Future Console Sparks Outrage That Makes Switch 2 Look Flawless

    June 20, 2025 at 11:49 AM
    Illustration of Sony's rumored powerful portable console rivaling the PS5 Pro. Image generated by AI.

    “These Sony Plans Will Shock Gamers”: A Portable PS5 Pro Set to Rival Nintendo’s Next-Gen Console in a Gaming Revolution

    June 20, 2025 at 8:02 AM
    Illustration of a Eurofighter Typhoon enhanced with Rattlesnaq AI technology dodging missile threats. Image generated by AI.

    “AI Saves the Jet”: New Combat System Helps Fighter Planes Evade Missiles and Hit Targets with Lightning Speed

    June 19, 2025 at 3:58 PM
    Illustration of a hypersonic vehicle in flight withstanding extreme temperatures. Image generated by AI.

    “China Breaks the Heat Barrier”: New Hypersonic Shield Survives Beyond Known Thermal Limits in Flight Conditions

    June 19, 2025 at 8:56 AM
    Illustration of a laser-based espionage device capable of reading text from nearly a mile away. Image generated by AI.

    “This Device Reads From 3,200 Feet Away”: Alarming Invention Can Decipher Book Pages Without Even Opening Them

    June 17, 2025 at 7:07 AM
  • Transport
    Illustration of Renault's strategic shift towards military drone production and electric vehicle innovation. Image generated by AI.

    “Electric Cars Aren’t Selling Anymore”: Renault’s Bold Move Shakes the Market with a Game-Changing Strategy Worth Millions

    June 20, 2025 at 5:55 AM
    Illustration of the Govy AirCab, a revolutionary flying car by GAC Group, designed for urban travel. Image generated by AI.

    “World’s First Flying Car Revolution”: Chinese Firm Launches Stunning 18-Mile Range Vehicle That Defies Gravity and Rewrites Transportation History

    June 19, 2025 at 6:04 AM
    Illustration of a Tesla Model 3 veering off the road and crashing. Image generated by AI.

    “It Just Drove Itself Into the Ditch”: Shocking Tesla Autopilot Crash Caught on Video Sparks Global Safety Alarm

    June 17, 2025 at 4:09 PM
    Illustration of a Cybertruck on autopilot with its driver playing Grand Theft Auto V on a highway. Image generated by AI.

    Shocking Highway Scene as Man Lets His Cybertruck Drive Autonomously While He Plays Grand Theft Auto Behind the Wheel

    June 17, 2025 at 6:00 AM
    Illustration of the UK accelerating plans for autonomous vehicle deployment on public roads. Image generated by AI.

    “UK Hits the Gas on Self-Driving”: Bold National Push Could Make Britain the First to Fully Legalize Autonomous Cars Across All Roads

    June 16, 2025 at 5:51 AM
  • English
Rude Baguette

MIPCube Lab Winner TVTY talks about their rapid success and US expansion plans

Eirwen WilliamsEirwen WilliamsApril 9, 2014 at 3:30 AM0
Share Twitter Facebook LinkedIn Telegram WhatsApp Email Copy Link
Follow Us
Google News
Share
Twitter Facebook LinkedIn WhatsApp Email Copy Link

photo

TVTY beat out a impressive group of finalists to be crowned the winner of the annual MIPCube Lab Competition, the one and only B2B startup competition for tech companies offering television and online video solutions.  Having only just launched last September, TVTY impressed the group of top industry judges with their solid use case, sound business model, and already impressive client and partner roster which includes likes of Microsoft, Renault, McDonalds, and Lagadere.

Following their big win, I had the opportunity to chat with TVTY’s cofounder, Eliott Reilhac who talked me through how TVTY works and their plans to take the US by storm.

How did TVTY get started?

The company behind TVTY was called Distribeo which I cofounded in 2009. We started by developing mobile apps and we had a project which was to develop a second screen mobile app, so that’s when we built the tech that’s behind TVTY today. In fact, we saw the opportunity of doing what we do today because the market asked us for it. So, one of our partners asked us if we could do what we do with TVTY today and said sure why not. From there, we redirected towards what TVTY is now and launched in September 2013.

You have a very impressive and long list of clients.  How did you get some many clients so quickly?

This because we have an indirect sales approach which means that we work with the trading desks and ad networks already working with these clients and media agencies. So this basically multiplies our own strength by 100. We earn less money than by selling directly, but this helps us go much faster.

Explain to me exactly how TVTY works and what you’re doing?

The first step is to be able to understand what TV ad is playing on TV in real-time. In order to do so we plugged-in the live feed of different TV channels into our platform in a data center dedicated to that. Our servers analyze in real-time all the images that are going through the live TV feeds and we process all these images and compare them with all the images we have in our database. This database is of every TV ad that has appeared on TV at least once. As soon as we see a match between the two we can say, ‘hey’ this is an ad for a certain brand. So this is the first step of the process…it seems simple when you hear it, but in fact it’s not. It takes a lot of servers and analysis (to get the results we generate).

In addition, new ads are launching all the time that we need to add to the database. So, in France alone, we need to index 30-50 new TV ads coming on the market. When the new ad comes onto the market, we index and then we have one or more members of the team to watch the video and tag what brand it is.

Is there anyway to automate this tagging process or do you think it will always require a human being?

You will always need a human being to check. And, in fact, automating it today would be more expensive than doing it the way we’re doing it currently. In fact, the human aspect is actually quite fast. I think the tech that recognizes in real-time what the brand it is and what they’re communicating in the ad, would be extremely challenging to do.

What is the next part of the process?

The next step is to connect with the DSPs and ad servers that serve the ads. So we connect to them through their APIs or through our internal API. We then send a trigger detect a spot of interest to activate a campaign (across other devices/platforms).

So if I’m your client, how do I interact with your platform?

Our typical client would be an ad network selling campaigns to media agencies. The way they sell it is to attempt to sell a unified campaign that includes some TV budget. The ad network then would go on to our SaaS platform and enter, for example, that they want the ad to be broadcast on Liverail, AppNexus, Twitter and Facebook. They then select the tools they want. Once they do that they will create the campaigns and give those ideas to our platform so it understands how to activate and deactivate campaigns.

So TVTY is a CPM model correct?

They will pay a CPM model based on the format they’re selling. Basically it’s kind of like a revenue share model where we’d take 5-10% of what is generated.

In your presentation you spoke about expanding to the US. Can you tell me more about that?

We’re in the final stages of raising a Series A to support our expansion to the US (after having raised a seed round previously with Partech). So end of Q2, I’m planning to launch the business there, targeting the ad networks.

What do you think the biggest challenges for you are in the US-market?

Firstly, there is the technical and human challenge. There are a lot of TV networks there. The US is like several countries in one. This results in all these regional ads which means that one TV network could become in our system 10-20 TV networks, because, in fact, I need to monitor each and every format in order to know what ads are airing regionally.

The second thing is being French in the US, arriving there and meeting the right people, getting the right contacts and networks. This will be a challenge. But I’m sure I can leverage some of the contacts I already have there. I am going to have to take my bag and meet everyone there, literally go door-to-door. But I know that I can do it.

Did you like it? 4.6/5 (29)

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

MIPCube MIPCUBE LAB
Follow on Google News Follow on X (Twitter)
Share. Facebook Twitter LinkedIn Telegram WhatsApp Email Copy Link
Previous ArticlePreparing for launch in the US, Deezer launches “Flow,” a free mobile service
Next Article Check out the 5 startups that launched at Paris Founders Event last night
Add A Comment
Leave A Reply Cancel Reply

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Trending
Illustration of the Rog Xbox Ally handheld gaming console featuring an LCD screen instead of OLED. Image generated by AI.
“Xbox Portable’s Screen Is an Embarrassment”: Future Console Sparks Outrage That Makes Switch 2 Look Flawless
Illustration of India's groundbreaking advancement in quantum secure communication using quantum entanglement. Image generated by AI.
“India Enters the Quantum Age”: Historic Breakthrough in Free-Space Secure Communication Signals Tech Superpower Rise
Illustration of Emma Stone's journey from a young Hollywood newcomer to a multiple Oscar-winning actress. Image generated by AI.
“She Started 20 Years Ago”: This Hollywood Icon Has Taken the World by Storm with 2 Oscars and Unstoppable Stardom
News by category
  • English
  • Tech
  • Finance
  • Leisure
  • Transport
  • Science
  • Security
  • AI & Robotics
  • Energy
  • Sustainable Development
Information
  • Meet the Team
  • Legal notice
  • Privacy policy
  • About Us
  • Advertising
  • Contact Us
  • About Us
  • Advertising
  • Contact Us

Subscribe to Our Newsletter

News, investigations, and analysis — our top stories every morning to start your day right.

Facebook X (Twitter) RSS
© RudeBaguette.com. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.