Digital monetization leader Rentabiliweb is back in growth mode having achieved 14.2% revenue growth last quarter, bringing their total revenues for the quarter to a higher than expected €18.2 million. This strong performance brings their total revenues for the first 9 months of the year to a healthy €51.8 million. Their strong performance was largely driven by their overall B-to-B professional services activity which posted 36% growth, hitting €8 million in revenues in Q3 and, of course notably, the continued success of their well-received B2Bill multicard bank payment solution.
Having launched in 2012, Be2Bill has quickly grown to become one of the star activities in their portfolio. Although Rentabiliweb’s revenue profile still leans heavily towards B-to-C digital activities, Be2Bill has emerged as a key part of their strategy to grow their B-to-B business. Perhaps they principal driver of Be2Bill’s success has been the clear results that it delivers Rentabiliweb’s e-commerce clients. In fact, a recent study conducted by A/B Tasty, proved B2Bill’s power impact on merchant site shopping cart conversion rates. To arrive at these results, A/B Tasty compared Be2Bill versus a traditional bank payment solution for Be2Bill client MODZ.fr over a 15-day period. The results of the test proved to be significant, with 1) Be2bill obtaining a conversion rate that was 7.1% higher than that of the bank across all transactions conducted during the period and 2) Be2Bill’s conversion rate outperforming the bank’s by 10.7% for all transactions for new customers.
Given the strong results coming out of the study, Rentabiliweb has decided to conduct a more comprehensive study which will measure Be2bill against the solutions offered by the main traditional French banks. The results from this study will be incorporated into a broader report from the group on online payments which will be released sometime in 2014.
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