[SPONSORED] Being Memorable: Why 1st Impressions Count

[SPONSORED] Being Memorable: Why 1st Impressions Count


The following post is sponsored by online printing & design company MOO. For more information about our Sponsored Content policy, click here

Tuck in your shirt, iron your pants, comb your hair – my mother was like a broken record whenever a social occasion came up. “You never know when a talent scout will be there” she used to always say, only half joking despite the zero interest I had in modeling, acting, or other talent-based professions, yet she hit the nail on the head on one thing – you never know who you are going to meet. So assume every person is the most important person until proven otherwise, and present yourself accordingly.

In the business world, networking is the equivalent of a high school prom, and the cool kids always get the cheerleaders. “Getting the girl” in this situation, of course, refers to building a business relationship, and everything starts with a good first impression.

Online printing & design company MOO talks quite a bit about first impressions on their blog, and why shouldn’t they? Every networking opportunity starts with a handshake and an exchange of business cards. MOO encourages the basics, like looking appropriate and being punctual to rendez-vous, but they also advise being a good listener, and being yourself (hopefully you are a good listener, so you won’t have to force it).

For more great tips for getting through the first encounter, check out MOO’s post “Make a great impression

Despite the fact that we operate in a distinctly online (and thus, behind a computer screen) industry, the reality is that most relationships are built offline. A LinkedIn relationship can start off that much stronger if it comes after a first meeting; mention some points talked about during the first encounter, no matter how unrelated, and you’ll humanize an otherwise impersonal relationship. A good first impression often ends in a handshake and an exchange of business cards – since the business card will be the only memory of your first impression, having a clean, crisp & professional business card can make a world of difference when your new connections are emptying out their pockets the next day.

For more great tips on how to follow-up a first impression, check out MOO’s post “You had me at ‘Hello’ – but now what?” on their blog


Some of the worst first impressions for me have been second impressions – re-meeting someone and receiving an abrupt “you don’t remember me, do you?” There are no good outcomes for this. Either I do remember you and I feel like I’m being insulted, or I don’t remember you and you’ve given me one great reason as to why you weren’t memorable the first time. I start every conversation with “Hi I’m Liam Boogar, co-founder of the Rude Baguette – France’s Startup Blog.” Even if people already know the Rude Baguette in most cases, I like to let them off the hook on the off chance they haven’t memorized my face.

My favorite first impressions have sometimes been relatively uneventful, but in an eventful context. Something just a little personal – usually the result of a good listener who engages with me on a personal level – will leave me much more likely to respond positively to requests later on.

First impressions are important in every context, because they are the basis of your second impression, which should be the first time you ask anything of someone. Whether an article in a blog, a distribution partnership, or a new client: make your first impression a memorable one, so that you have great groundwork for your second impression.

This post is pponsored by online printing & design company MOO. For more information about Sponsored Content, email us at [email protected]

3 Responses

  1. Ziad SALLOUM

    That’s why Google Glass should allow facial recognition:) You get a history of the person and your previous meetings with him/her even before shaking hands and introduce yourself 🙂

  2. Nico

    “So assume every person is the most important person until proven otherwise”
    If not, then, you can behave as a jerk !?

  3. MilkA

    @ Ziad….or you can use…your brain, your memory ? Have we gone so far that we can’t even rely on our brain anymore to remember someone we met ?

    @ Nico : very, very good point. Some “not important people2 can be the one that will give you the most important information. For your references, readers, go back to basics with a story in the very classic book of Dale Carnegie : how to win friends and influence people.
    He recounts the story of a sales guys who would always cheer everybody, from the clerc to the assistant, in a store where he would come and visit the boss. One day the store is doing poorly and the boss decides to cut on expenses. He would cut on any providers but one : this sales guy. Why ? Because everybody, from the “nobody little clerc” to the “nobody little assistant”, liked him so much and praised how polite and genuinely nice he always was with them. So he did not lose his business with this store, though he could well have been losing it if he overlooked the 2non important people”.

    @Rudebaguette : “the cool kids get the girl” ???Really ??? Couldn’t you come up with any better analogy that something that is going on the verge of sexism ??

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