Close Menu
  • English
  • Featured
    • AI & Robotics
    • Energy
    • Finance
    • Leisure
    • Science
    • Security
    • Sustainable Development
    • Tech
    • Transport
  • About Us
  • Advertising
  • Contact Us

Subscribe to News

Subscribe to our weekly newsletter to receive the very best articles of the moment, handpicked and delivered straight to your inbox.

Illustration of the cosmic phenomenon of false vacuum decay and its potential impact on the universe (AI-generated, unrealistic). Credit: Ideogram.
“Universe Could Implode Instantly”: False Vacuum Theory Suggests Reality Itself Is Balancing on a Terrifying Quantum Edge
Illustration of early humans crafting bone tools 1.5 million years ago (AI-generated, unrealistic). Credit: Ideogram.
This Discovery Changes Human History: Ancient Tools From 1.5 Million Years Ago Reveal Astonishing Intelligence of Early Homo Species
Illustration of time reflections in a metamaterial setup reversing electromagnetic waves (AI-generated, unrealistic). Credit: Ideogram.
“Time Reflections Are Real”: Scientists Unveil These Mind-Bending Phenomena That Could Change Our Understanding of Reality Forever
Facebook X (Twitter) LinkedIn RSS
Rude Baguette
Facebook X (Twitter) RSS
Newsletter
  • Featured
  • AI
    Illustration of Chris Pelkey delivering a victim impact statement in court (AI-generated, unrealistic). Credit: Ideogram.

    “Dead Man Speaks in Court”: AI Clone of Murder Victim Confronts Killer Face-to-Face in Chilling U.S. Legal First

    May 14, 2025 at 7:10 AM
    Illustration of humanoid robots competing in sports events in Beijing (AI-generated, unrealistic). Credit: Ideogram.

    Beijing Launches World’s First Humanoid Robot Sports Games as Machines Compete for Glory in Jaw-Dropping Showdown

    May 13, 2025 at 9:02 AM
    Illustration of the Amphibious Robotic Dog inspired by natural dog movements (AI-generated, unrealistic). Credit: Ideogram.

    “This Robot Dog Swims and Sprints”: Nature-Inspired Machine Conquers Land and Water With Jaw-Dropping Agility

    May 13, 2025 at 8:05 AM
    Illustration of BabyBot mimicking infant feeding behaviors (AI-generated, unrealistic). Credit: Ideogram.

    “This Robot Feeds Like a Baby”: Meet BabyBot, the Soft Marvel Revolutionizing Infant Feeding Research with Astonishing Precision and Unmatched Expertise

    May 11, 2025 at 3:51 PM
    Illustration of a tiny, shape-shifting microrobot navigating complex terrains (AI-generated, unrealistic). Credit: Ideogram.

    “China’s Flying Lego Bot Is Real”: Miniature Microrobot Now Soars and Drives to Conquer Earth’s Harshest Terrain

    May 11, 2025 at 5:57 AM
  • Energy
    Illustration of the Three Gorges Dam in China and its potential impact on Earth's rotation (AI-generated, unrealistic). Credit: Ideogram.

    “China Disrupts Earth’s Rotation”: NASA Confirms Planet-Slowing Project With Shocking Global Effects Already Underway

    May 13, 2025 at 3:51 PM
    Illustration of Alpha Ring's Fusion AI Data Centre connecting global fusion research labs (AI-generated, unrealistic). Credit: Ideogram.

    “Fusion Labs Now Linked”: US Builds Super Device to Unite Global Reactor Tests and Accelerate Nuclear Breakthroughs

    May 11, 2025 at 7:08 AM
    Illustration of the breakthrough in fusion energy development, highlighting the resolution of magnetic containment flaws (AI-generated, unrealistic). Credit: Ideogram.

    “Scientists Finally Break the Fusion Barrier”: US Team Fixes 70-Year Energy Flaw in Stunning Scientific Breakthrough

    May 8, 2025 at 4:58 PM
    Illustration of researchers observing restricted heat flow in high-energy-density plasma using lasers (AI-generated, unrealistic). Credit: Ideogram.

    This Super-Hot Plasma Test Just Changed Everything: US Fires Up 180,000°F Fusion Blast in Monumental Scientific Milestone

    May 7, 2025 at 4:58 PM
    Illustration of bacteria generating electricity as a symbol of biobattery (AI-generated, non-realistic illustration). Credit: Ideogram.

    “These Bacteria Spit Electricity”: A Groundbreaking Discovery Set to Ignite a Massive Green Energy Revolution across the United States

    May 5, 2025 at 4:03 PM
  • Finance
    Illustration of Visa's integration of AI systems into digital payments (AI-generated, non-realistic illustration). Credit: Ideogram.

    Visa’s AI Is Now Shopping for You: This Robot May Soon Swipe Your Card Automatically—and Mess With Your Mind

    May 4, 2025 at 8:07 AM
    Microsoft Strikes Unprecedented Deal: World's Largest CO2 Removal at 7.44 Million Tons, Setting New Environmental Milestone

    “Microsoft Strikes Historic Climate Deal”: World’s Largest CO2 Removal Pact Targets 6.75 Million Tons in Unmatched Green Push

    April 19, 2025 at 9:55 AM
    RLWRLD Stuns Tech World With $15.6 Million Fundraise to Revolutionize Robotics: Unleashing Unprecedented Innovations That Will Shock the Industry

    “Robots Just Got Smarter”: RLWRLD Raises $14.8 Million to Build Groundbreaking Foundational AI Model for the Future of Robotics

    April 17, 2025 at 6:47 AM
    Marshmallow's Meteoric Rise: British Migrant Insurance Startup Secures $90 Million, Surges Past $2 Billion Valuation in Unprecedented Move

    “Built for Outsiders, Backed by Billions”: UK’s Marshmallow Raises $90 Million as Migrant-Focused Insurtech Soars Past $2 Billion Valuation

    April 17, 2025 at 6:02 AM
    Why the tech industry needs a labor/union movement

    Why the tech industry needs a labor/union movement

    October 2, 2022 at 3:39 PM
  • Leisure
    Illustration of Mark Zuckerberg's luxury superyachts journey to Norway's fjords for a heliskiing adventure (AI-generated, unrealistic). Credit: Ideogram.

    “Even the U.S. Is Shocked”: Zuckerberg’s 5,300-Mile Yacht Voyage and Helicopter Ski Drop Redefine Billionaire Excess

    May 13, 2025 at 9:49 AM
    Illustration of the delayed release announcement for Grand Theft Auto VI by Rockstar Games (AI-generated, unrealistic). Credit: Ideogram.

    Total Shock for Gamers Worldwide: GTA VI Now Postponed to 2026 After Rockstar Vows to Redefine the Entire Franchise

    May 7, 2025 at 5:49 AM
    Illustration of the delayed release of GTA VI and its implications for the gaming industry (AI-generated, unrealistic). Credit: Ideogram.

    “Red Dead Proves the Wait Is Worth It”: Rockstar’s Masterpiece Shows Why GTA 6 Delay Could Deliver Gaming’s Next Big Legend

    May 6, 2025 at 4:47 PM
    Illustration of HBO's adaptation of The Last of Us exploring character depth and emotional storytelling (AI-generated, unrealistic). Credit: Ideogram.

    The Last of Us Reinvented: Season 2 Takes Bold Step Beyond the Game’s Limits in Stunning, Unforgettable Storytelling Move

    May 6, 2025 at 12:14 PM
    Illustration of the highly anticipated PlayStation 6 console with advanced features and technologies (AI-generated, unrealistic). Credit: Ideogram.

    “PlayStation 6 Is Coming Fast”: Sony’s Next Console May Launch Much Sooner Than Anyone Predicted, Shocking the Gaming World

    May 6, 2025 at 10:03 AM
  • Science
    Illustration of the cosmic phenomenon of false vacuum decay and its potential impact on the universe (AI-generated, unrealistic). Credit: Ideogram.

    “Universe Could Implode Instantly”: False Vacuum Theory Suggests Reality Itself Is Balancing on a Terrifying Quantum Edge

    May 14, 2025 at 12:14 PM
    Illustration of early humans crafting bone tools 1.5 million years ago (AI-generated, unrealistic). Credit: Ideogram.

    This Discovery Changes Human History: Ancient Tools From 1.5 Million Years Ago Reveal Astonishing Intelligence of Early Homo Species

    May 14, 2025 at 10:08 AM
    Illustration of time reflections in a metamaterial setup reversing electromagnetic waves (AI-generated, unrealistic). Credit: Ideogram.

    “Time Reflections Are Real”: Scientists Unveil These Mind-Bending Phenomena That Could Change Our Understanding of Reality Forever

    May 14, 2025 at 8:49 AM
    Illustration of a cat with the newly discovered salmiak coat color, transitioning from black to white (AI-generated, unrealistic). Credit: Ideogram.

    “This New Cat Color Is a Genetic Miracle”: Scientists Astounded as Feline Defies All Known Genetic Rules in Stunning Discovery

    May 14, 2025 at 7:49 AM
    Illustration of the extinct Epicyon, the largest prehistoric canid, showcasing its formidable bone-crushing jaws (AI-generated, unrealistic). Credit: Ideogram.

    “He’s Back From Extinction”: The Giant Epicyon With Bone-Crushing Jaws Is Roaming Again—and Scientists Are Stunned

    May 13, 2025 at 4:50 PM
  • Security
    Illustration of the BlueWhale System, an advanced autonomous underwater vehicle designed for naval warfare, equipped with sophisticated sensors (AI-generated, unrealistic). Credit: Ideogram.

    “Unstoppable Sea Phantom”: This 40-Foot Drone Submarine Dominates Ocean Warfare, Packed with Massive Combat-Ready Payloads for Ultimate Naval Supremacy

    May 11, 2025 at 5:04 PM
    Illustration of the FP-1 long-range drone being unveiled during Ukraine's Infantry Day celebrations (AI-generated, unrealistic). Credit: Ideogram.

    Ukraine Unleashes Game-Changing 1,000-Mile Drone: This Aerial Beast Hauls 265-Pound Explosive Payload, Shattering Boundaries of Modern Warfare

    May 11, 2025 at 11:47 AM
    Illustration of Recce360 Deep Inspection Camera operating in a high-security, nuclear environment (AI-generated, unrealistic). Credit: Ideogram.

    “Indestructible Spy Bot Deployed”: US Unveils First-Ever Nuke-Proof Robot to Guard Missile Silos With Unstoppable Surveillance

    May 11, 2025 at 8:07 AM
    Illustration of the "White Emperor" fighter mockup showcased at the 2024 Zhuhai Airshow (AI-generated, unrealistic). Credit: Ideogram.

    “China’s White Emperor Breaks the Rules”: Stunning New Fighter Jet Could Redefine Air Superiority and Shock Global Militaries

    May 10, 2025 at 3:56 PM
    Illustration of Latvia's autonomous kamikaze drone, BLAZE, engaging enemy UAVs (AI-generated, unrealistic). Credit: Ideogram.

    This Latvian Drone Has Russia Stunned: Under-60-Second Strikes Ignite Panic in Kremlin Defense Circles

    May 9, 2025 at 4:46 PM
  • Impact
    Illustration of Iceland's successful implementation of a four-day workweek and its impact on productivity and well-being (AI-generated, unrealistic). Credit: Ideogram.

    “Gen Z Was Right All Along”: Iceland’s 4-Day Workweek Proves a Massive Success Five Years After Bold National Shift

    May 12, 2025 at 7:54 AM
    Illustration of the majestic Jeddah Tower under construction, symbolizing architectural innovation and cultural preservation (AI-generated, unrealistic). Credit: Ideogram.

    “Saudi Arabia Unleashes Construction Fury”: This Mind-Blowing 3,280-Foot Jeddah Tower Set to Shatter Global Records and Redefine Skyscraper History

    May 6, 2025 at 3:59 PM
    Illustration of the ambitious Neom project and The Line skyscrapers amidst the Saudi Arabian desert (AI-generated, unrealistic). Credit: Ideogram.

    “Unprecedented Crisis Looms”: This Massive $500 Billion Construction Site Faces Catastrophic Delays as 10,000 Workers Sound the Alarm

    May 6, 2025 at 7:08 AM
    Illustration of revolutionary nickel extraction using hydrogen plasma to reduce emissions (AI-generated, non-realistic illustration). Credit: Ideogram.

    “Green Battery Revolution Begins”: New Nickel Extraction Cuts Emissions by 84% and Could Transform the Entire EV Industry

    May 4, 2025 at 6:53 AM
    Illustration of global freshwater distribution and geopolitical challenges (AI-generated, non-realistic illustration). Credit: Ideogram.

    This Map of Earth’s Remaining Freshwater Reserves Exposes the Alarming Truth Behind the Coming Global Water Crisis

    April 29, 2025 at 4:53 PM
  • Tech
    Illustration of a person sporting a Continuous Glucose Monitor to detect early diabetes signs (AI-generated, unrealistic). Credit: Ideogram.

    “This Wearable Sees Diabetes Coming”: New CGM Tech Detects Early Warning Signs With Unmatched Accuracy, Study Confirms

    May 13, 2025 at 7:07 AM
    Illustration of the Millennium M2000 Supercomputer revolutionizing AI-driven industries (AI-generated, unrealistic). Credit: Ideogram.

    “This $2M Beast Obliterates Slow Science”: Millennium M2000 Supercomputer Is Smashing Research Speeds Worldwide

    May 13, 2025 at 6:13 AM
    Illustration of Jensen Huang, CEO of NVIDIA, leading the list of intellectually astute American CEOs based on linguistic analysis (AI-generated, unrealistic). Credit: Ideogram.

    “Elon Musk Made the List”: Linguistic Analysis Reveals the Smartest U.S. CEOs—and Some Names Will Truly Shock You

    May 12, 2025 at 12:13 PM
    Illustration of global leaders in research and development intensity with Israel at the forefront (AI-generated, unrealistic). Credit: Ideogram.

    Not China, Not the U.S.: This Unexpected Country Now Leads the World in Research and Development Spending

    May 12, 2025 at 10:02 AM
    Illustration of a programmer discovering fraudulent USB drives purchased from Amazon and developing a tool for data protection (AI-generated, unrealistic). Credit: Ideogram.

    “All 12 Were Fakes”: After Buying Dozens of Fraudulent USB Drives on Amazon, This Man Released a Free Detection Tool

    May 12, 2025 at 9:10 AM
  • Transport
    Illustration of the Streetwing flying car showcasing its innovative design and dual-functionality (AI-generated, unrealistic). Credit: Ideogram.

    This Flying Car Isn’t for Commuting: The Streetwing Is Designed Solely to Explore the Sky Like Nothing Ever Seen Before

    May 14, 2025 at 6:11 AM
    Illustration of Airbus's innovative foldable wing technology for enhanced aviation efficiency (AI-generated, unrealistic). Credit: Ideogram.

    Airbus Shocks the Aviation World With a Jet Whose Folding Wings Dramatically Cut Fuel Burn and Boost Efficiency

    May 12, 2025 at 5:11 PM
    Illustration of a Tesla Cybertruck sitting idle in a parking lot (AI-generated, unrealistic). Credit: Ideogram.

    “Rotting on a Lot for Months”: This Shocking Tesla Discovery Left a U.S. Buyer Completely Stunned at Delivery

    May 12, 2025 at 6:58 AM
    Illustration of the Bugatti Bolide hypercar showcasing its extraordinary speed and performance on the Nürburgring track (AI-generated, unrealistic). Credit: Ideogram.

    Bugatti’s New Monster Hits 186 MPH and Leaves McLaren and Porsche in the Dust With Record-Shattering Acceleration

    May 11, 2025 at 10:14 AM
    Illustration of the Astute-class submarine showcasing its advanced stealth features and propulsion system (AI-generated, unrealistic). Credit: Ideogram.

    This Submarine Moves Like a Dolphin: Astute-Class Redefines Stealth Warfare With Silent Navigation and Lethal Efficiency

    May 10, 2025 at 5:14 PM
  • English
Rude Baguette

Giftiz Incentivizes Games to create Active Gamers

Eirwen WilliamsBy Eirwen WilliamsOctober 3, 2012 at 9:30 AM04 Mins Read
Share Twitter Facebook LinkedIn Telegram WhatsApp Email Copy Link
Follow Us
Google News
Share
Twitter Facebook LinkedIn WhatsApp Email Copy Link

Two of the biggest and most daunting challenges in the games sector are enticing gamers to try new games and getting them to be highly engaged within the game (i.e. longer and more frequent game play). It goes without saying that, as a first step, the game itself must be fun and engaging, but this is often not enough to get them to play, let alone be an active gamer.  In a world where there’s and endless amount of games, particularly online, social and mobile games, it’s increasingly difficult for game developers and publishers to get their games noticed.  Enter Giftiz.
Giftiz, which is launching today on Android (Google Play), is an app which seeks to help  game developers and publishers create and attract more active gamers through offering various incentives. Gifitiz is the first offering from recently launched French startup, Purple Brain,which was founded earlier this year by  Jonathan Ferrebeuf, the former head of business development for Boostr – Acute Games, and Etienne Rugeri, previously responsible for the development of several of Air France’s apps.  When developing Giftiz, one of the first key calls they had to make was deciding which platform to launch it on.  Ultimately, they chose to focus first on Android/Google Play due to their belief that  it’s more attractive from a competitive perspective, less restrictive, and offers a real opportunity to tackle head-on the monetization problem (particularly for freemium games on Android).
In order to encourage gamer engagement, they decided to structure Gifitiz around three main themes:  Game discovery, Achievement (via completing ‘missions’), and Rewards/Incentives. The first theme, game discovery, focuses on exposing gamers to new, great games.  In order to attract more gamers and transform them into active users, it is imperative that the games themselves be of high quality.  Ferrebeuf, who is responsible for the business side of things, focused first and foremost on attracting these ‘great games’ to Giftiz’s platform via establishing partnerships with numerous game developers and publishers.  Purple Brain has already started working with several solid French partners including Iopixel, Bulkypix, Boostr, Naoplay, The Pixelizers and G-Xo Game and are currently discussions with US game developers and publishers.
Once gamers join Gifitz and download partner games, the theme of achievement comes into play, as gamers are then incentivized to complete various in-game missions.  It is through these missions in particular that Purple Brain wants to deepen users’ engagement with the game. However, designing an effective mission can also pose a challenge.  Currently, it’s the partner game publisher, studio or developer who determine what the mission should be.  However, overtime this may evolve as Purple Brain anticipates that as more missions are completed, they will gain valuable knowledge about gamer behavior that can be leveraged by partners to refine and improve the effectiveness of missions.  Finally, once the gamer achieves the mission(s), he or she is then rewarded points which can be used to win real, physical gifts such as Amazon gift cards, iPods, Kindles, XBox 360, etc.  Another way to earn points is by spending on virtual items within games.  This offers game partners another attractive benefit as noted by Ferrebeuf  “We (Purple Brain) want to send our partners gamers that play and pay in as many games as possible.”   One logical challenge to this type of system is that does run the risk of confusing the user.  To avoid this, they are doing quite a bit of work to make the app and interface simple, clear, and transparent for gamers.
Although Giftiz is a bit distinct in that is, as in the words of Ferrebeuf, “we are in-between a meta-game and ad-network”,  there are, of course, other companies such as Tapjoy that are in the business of providing incentives to download various apps.  However, most of these players apparently tend to focus more heavily on driving downloads rather than user engagement.  A game is, obviously, of little use to game developers and publishers if it’s sitting on the gamer’s device an not being played.  What Giftiz is offering, could go a long way in helping to tackle the on-going challenge of how to not only drive game downloads, but also achieve active user engagement.
If you are a game developer, publisher and/or a gamer, make sure to check on Giftiz on Google play here!

Did you like it? 4.5/5 (29)

Subscribe to News

Subscribe to our weekly newsletter to receive the very best articles of the moment, handpicked and delivered straight to your inbox.

Follow on Google News Follow on X (Twitter)
Share. Facebook Twitter LinkedIn Telegram WhatsApp Email Copy Link
Previous ArticleFrench study shows Child Tablet use on the Rise
Next Article SGW France – Keeping Social Good Social
Related Posts
Illustration of a person sporting a Continuous Glucose Monitor to detect early diabetes signs (AI-generated, unrealistic). Credit: Ideogram.

“This Wearable Sees Diabetes Coming”: New CGM Tech Detects Early Warning Signs With Unmatched Accuracy, Study Confirms

Illustration of the Millennium M2000 Supercomputer revolutionizing AI-driven industries (AI-generated, unrealistic). Credit: Ideogram.

“This $2M Beast Obliterates Slow Science”: Millennium M2000 Supercomputer Is Smashing Research Speeds Worldwide

Illustration of Jensen Huang, CEO of NVIDIA, leading the list of intellectually astute American CEOs based on linguistic analysis (AI-generated, unrealistic). Credit: Ideogram.

“Elon Musk Made the List”: Linguistic Analysis Reveals the Smartest U.S. CEOs—and Some Names Will Truly Shock You

Add A Comment
Leave A Reply Cancel Reply

Subscribe to News

Subscribe to our weekly newsletter to receive the very best articles of the moment, handpicked and delivered straight to your inbox.

Illustration of the cosmic phenomenon of false vacuum decay and its potential impact on the universe (AI-generated, unrealistic). Credit: Ideogram.
“Universe Could Implode Instantly”: False Vacuum Theory Suggests Reality Itself Is Balancing on a Terrifying Quantum Edge
Illustration of early humans crafting bone tools 1.5 million years ago (AI-generated, unrealistic). Credit: Ideogram.
This Discovery Changes Human History: Ancient Tools From 1.5 Million Years Ago Reveal Astonishing Intelligence of Early Homo Species
Illustration of time reflections in a metamaterial setup reversing electromagnetic waves (AI-generated, unrealistic). Credit: Ideogram.
“Time Reflections Are Real”: Scientists Unveil These Mind-Bending Phenomena That Could Change Our Understanding of Reality Forever
News by category
  • English
  • Tech
  • Finance
  • Leisure
  • Transport
  • Science
  • Security
  • AI & Robotics
  • Energy
  • Sustainable Development
Information
  • Meet the Team
  • Legal notice
  • Privacy policy
  • About Us
  • Advertising
  • Contact Us
  • About Us
  • Advertising
  • Contact Us

Subscribe to News

Subscribe to our weekly newsletter to receive the very best articles of the moment, handpicked and delivered straight to your inbox.

Facebook X (Twitter) RSS
© RudeBaguette.com. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.