Marketplace creation tool Mirakl has raised $20 Million from 83North, Felix Capital & Greylock Partners, the startup announced this week. Mirakl, which already works with customers like Galerie Lafayette & Darty, will be expanding its presence in the US, led by co-founder Adrien Nussenbaum.
Mirakl has seen big growth in the past few years – 200% from 2013 to 2014, to be exact – and they aren’t exactly foreign to US clients. Clients like Best Buy already rely on Mirakl to build out a marketplace solution that will allow them to leverage their existing digital traffic, creating new revenue streams and enabling customers to purchase items that Best Buy may not carry.
— Ch. Raynaud – ISAI (@chraynaud) July 22, 2015
Mirakl isn’t alone in this space. Existing eCommerce and CMS platforms like Sharetribe, Prestashop, Magento & WordPress offer solutions, while Iceberg Marketplace here in France, which raised €1.5 Million earlier this year, is going head-to-head directly with Mirakl.
— Frederic Court (@fcourt) July 22, 2015
As the eCommerce model evolves into a hybrid eCommerce-marketplace model, Mirakl’s bet, which is backed by their growth so far (55 clients in 11 countries), is that anyone who today operates an eCommerce website will need to fortify that presence with a marketplace platform as well.