Marketing software startup Augure has announced that they’ve just closed a 15 million euros round with their previous investors, Serena Capital, Aumndi Private Equity Funds, Ventech, and OTC Agregator, with two new investors, Seventure and Bpifrance, joining the round. This brings the total amount of funds they’ve raised to €23 million, having closed an €8 million round in 2008.
Although software enabling marketers and communications professionals to better connect with potential customers is ubiquitous, Augure’s approach is to, rather, focus on Influencer Marketing. With their Augure Influencers service, they seek to enable clients to more effectively connect with important influencers – identifying them, communicating and engaging with them, and measuring the results of those interactions (in social media, press, etc). They’ve already have 20k users and serve 1500 companies that generate €8 million in annual revenues for them.
After having started their international expansion following the closing of their first round, they will be drawing on their new funds to, as a first priority, expand to the US, NYC more specifically, and reinforce and expand their presence across Europe. Approximately 70% of these revenues are generated in France from PR agencies, medium-sized businesses, and CAC40 companies so, presumably, with this expansion they’ll be looking to substantially increase the % of volumes coming from outside France. They will also deploy their new funds to drive their tech innovation plan and product development.