As the European Digital Landscape heats up, ComScore says France will remain a major market to consider

Mar 15, 2013 by
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Comscore just released their France Digital Future in Focus report, in which they outline (in French) the state of the digital landscape, what’s rising, what’s falling, and where you should be. The report, which currently has a corresponding UK and US edition, shares some pretty interesting facts about the European...

In-store smartphone activity growing rapidly in France

Jan 16, 2013 by
We’ve reported various times about the revolutionary impact that  smartphones have had on France (here and here).  comScore, has just published some research demonstrating that smartphones are now a key part of French consumers’ retail experience.  Most interestingly for retailers, it appears that when they’re in a physical retail store,...