{"id":9575,"date":"2013-02-18T10:15:44","date_gmt":"2013-02-18T09:15:44","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=9575"},"modified":"2019-05-02T15:54:59","modified_gmt":"2019-05-02T13:54:59","slug":"orange-teams-up-with-french-youtube-star-norman-for-their-latest-livebox-ad","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/02\/orange-teams-up-with-french-youtube-star-norman-for-their-latest-livebox-ad\/","title":{"rendered":"Orange’s latest Ad Campaign features Norman, one of France’s biggest YouTube stars"},"content":{"rendered":"

\"norman-fait-des-videos-sur-apple\"In its most recent ad campaign, Orange has teamed up with Norman Thavaud to push their most recent set-top box, the LiveBox Play. It’s pretty normal for Orange to pick up well known TV stars to gather interest and attention; however, this tishome Orange partnered up with one of France’s biggest YouTube stars. Known for his account “Norman fait des videos<\/a>,” Norman Thavaud began posting videos on the web in the early days – I would liken him to a French\u00a0Ray William Johnson<\/a>, along with Cyprien<\/a> (AKA Monsieur Dream) and a few other young video bloggers who’ve managed to make a living off of YouTube revenue in France.<\/p>\n

What is interesting about this story is that, just like the Music industry was shocked with “Call Me Maybe” being the #1 Summer hit last year, a song which gained its popularity not by being pushed by big labels, but from YouTube; so it seems the TV industry is starting to feel that push too. Instead of getting TV actors, well-known journalists, or comedians, Orange went with a 24 year-old YouTube star with no experience other than the 1M+ followers he has across the web.<\/p>\n

Then again, he is pretty freakin’ funny. If you have even a beginner level of French, you can understand his videos – he’s got great ones on Masturbation<\/a>, people who own Apple Computers<\/a>, and Bilingual People<\/a>. There are even English subtitles, so no excuses.<\/p>\n

The Ad below is more in English than French – and that’s a whole different conversation about the changes in France.<\/p>\n

http:\/\/www.youtube.com\/watch?v=bSHo39hGo1M<\/p>\n","protected":false},"excerpt":{"rendered":"

In its most recent ad campaign, Orange has teamed up with Norman Thavaud to push their most recent set-top box, the LiveBox Play. It’s pretty normal for Orange to pick up well known TV stars to gather interest and attention; however, this tishome Orange partnered up with one of France’s biggest YouTube stars. Known for<\/p>\n","protected":false},"author":77,"featured_media":64801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[8039,8012],"class_list":["post-9575","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-orange-en-2","tag-youtube-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/9575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=9575"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/9575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64801"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=9575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=9575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=9575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}