{"id":9438,"date":"2013-02-15T15:02:28","date_gmt":"2013-02-15T14:02:28","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=9438"},"modified":"2019-05-02T16:02:03","modified_gmt":"2019-05-02T14:02:03","slug":"infrastructure-pays-why-europe-is-reaping-the-benefits-of-its-connectivity","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/02\/infrastructure-pays-why-europe-is-reaping-the-benefits-of-its-connectivity\/","title":{"rendered":"Norway, France & Holland have highest penetration of tablets, smartphones, and connected TVs"},"content":{"rendered":"
\"Chart<\/a>
Chart available via Offremedia<\/figcaption><\/figure>\n

France ranks #2 in terms of Smartphone, tablet, and and connected TV adoption, \u00a0according to a\u00a0recent report by Offremedia<\/a>. The report claims that penetration of these ‘new media’ is at 38.8% in Norway and 35.7% in France, as of 2012. The report also makes predictions about where these countries will be in 2015, and has placed The Netherlands at first at 65.1%, which it claims is due to the quick adoption of Connected TVs in the country. The report also predicts that France will remain in its #2 slot, with 60.8% market adoption.<\/p>\n

While the report explains that Norway’s #1 position is due primarily to its quick adoption of Connected TVs, it also points out that, while Tablet market penetration is only 5% on average in 2012, there are five markets which have 15%+ market penetration: France, Ireland, Australia, the US, and The Netherlands. Those three European markets are key to any app developers building on top of tablet platforms, and it’s not\u00a0surprising\u00a0to see that 3 of the 5 markets are Anglophone, as the Anglophone app market, on which these tablets rely, is much more strong than any other app market (by language).<\/p>\n

The report indicates that by 2015, global tablet penetration should reach 13%, though it anticipates it will reach 45% in France and 50% in Ireland. Again. App developers on tablets, focus on these markets. 45%-50% is mass market, not just niche tech.<\/p>\n

The United States, which did not place in the top 10, has only a 19.4% market penetration, while the Top 5 countries are all European, and Australia and South Korea were the only Non European countries on the top 10. While the report puts Canada in the top 5 in 2015 for market penetration, there’s no doubt that Europe is more and more looking to be a key market for app developers – obviously, there is a language problem here, but as localizing becomes more and more common practice, I think that the European market will become more and more on par with the US in terms of revenue for developers.<\/p>\n

For the full report in French – here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

France ranks #2 in terms of Smartphone, tablet, and and connected TV adoption, \u00a0according to a\u00a0recent report by Offremedia. The report claims that penetration of these ‘new media’ is at 38.8% in Norway and 35.7% in France, as of 2012. The report also makes predictions about where these countries will be in 2015, and has<\/p>\n","protected":false},"author":77,"featured_media":64808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[7331],"class_list":["post-9438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-smartphone-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/9438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=9438"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/9438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64808"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=9438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=9438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=9438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}