{"id":8799,"date":"2013-01-16T09:37:53","date_gmt":"2013-01-16T08:37:53","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=8799"},"modified":"2019-05-02T16:11:04","modified_gmt":"2019-05-02T14:11:04","slug":"phonotive-raises-400ke-for-touchalize-interactive-ads-for-mobile","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/01\/phonotive-raises-400ke-for-touchalize-interactive-ads-for-mobile\/","title":{"rendered":"Phonotive raises 400K\u20ac for Touchalize, interactive ads for mobile."},"content":{"rendered":"

After we profiled their flagship product Touchalize for the 2012 LeWeb Paris Startup Competition<\/a>, Phonotive has announced a seed round of 400K\u20ac, invested by DP Invest (the investment arm of the Midi-Pyrhennes region) and Capitole Angels, a business angel network in the region. Though they weren’t among the 3 French startups who made it to the main stage for the competition, it’s pretty well known that acceptance into LeWeb’s startup competition is tantamount to raising a round of capital, and it seems the seed investors of the Midi-Pyrhenes region agreed.<\/p>\n

Touchalize is looking to bring touch to mobile advertising, which has had a disappointing start, especially in the pre-roll\/post-roll video world.<\/p>\n

As described by Natasha Tomas on TechCrunch<\/a>, Touchalize sees potential in other markets – eCommerce, online learning, the music industry – however given the opportunity to use this technology to increase engagement by viewers, they will definitely be targeting the ad space first.<\/p>\n

I’ve seen a few startups like this come through in the past few months – “hypermedia” they call themselves. Almost every time it is a technology that comes first, and the idea to target the digital ad space which comes after. Having no experience in this space, I have to wonder if “lack of interaction between the audience and the advertisers\/brand” is really the<\/em> problem that digital advertisers are having, and whether this is a solution to a problem, or a solution looking for a problem to solve. <\/p>\n

\"20130116-093703.jpg\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After we profiled their flagship product Touchalize for the 2012 LeWeb Paris Startup Competition, Phonotive has announced a seed round of 400K\u20ac, invested by DP Invest (the investment arm of the Midi-Pyrhennes region) and Capitole Angels, a business angel network in the region. Though they weren’t among the 3 French startups who made it to<\/p>\n","protected":false},"author":77,"featured_media":64803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[],"class_list":["post-8799","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/8799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=8799"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/8799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64803"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=8799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=8799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=8799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}