{"id":8758,"date":"2013-01-15T10:15:45","date_gmt":"2013-01-15T09:15:45","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=8758"},"modified":"2019-05-02T16:11:42","modified_gmt":"2019-05-02T14:11:42","slug":"appsfire-growing-solid-new-users-discovering-11-apps-on-average","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/01\/appsfire-growing-solid-new-users-discovering-11-apps-on-average\/","title":{"rendered":"Appsfire releases figures: new users discovering 166 apps on average"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-8765\" alt=\"iPhone-4-on-fire-462x601\" src=\"https:\/\/www.rudebaguette.com\/wp-content\/uploads\/2013\/01\/iPhone-4-on-fire-462x601-e1358203597401.jpg\" width=\"250\" height=\"226\" \/><strong>Update: We originally posted that users discovered 11 apps on average, however this was based off of the number of clicktrhoughs to the App Store, not off the number of recommendation impressions &#8211; we have adjusted the title according to the 1.5 Billion impressions seen on the app.<\/strong> In the world of Mobile Apps promotion and recommendation, there are few stronger than Appsfire, and their recent <a href=\"http:\/\/blog.appsfire.com\/growth\/\" target=\"_blank\" rel=\"noopener\">growth<\/a> figures suggest just that. The Paris\/Israel-based startup <a title=\"Appsfire 4.0 \u2013 finally mobile app discovery the way it should be\" href=\"https:\/\/www.rudebaguette.com\/2012\/11\/19\/appsfire-4-0\/\">released its 4.0 version<\/a>\u00a0just two months ago, overhauling the entire experience by which its now 9 Million users can discover new apps. They added the ability to track price changes, and you can favorite apps and see which apps your friends are favoriting. I have been fortunate to be connected with Appsfire Community Manager <a href=\"https:\/\/twitter.com\/mtaieb\" target=\"_blank\" rel=\"noopener\">Maxence Taieb<\/a>\u00a0as well as cofounder Yann Lechelle, and his activity on the app has kept me coming back, especially since it is through him that I discovered Google Maps, Facebook Poke, and others, all before the respective media frenzies began.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">First notification I get this morning: &quot; <a href=\"https:\/\/twitter.com\/ylechelle?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@ylechelle<\/a> starred <a href=\"https:\/\/twitter.com\/hashtag\/GoogleMaps?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#GoogleMaps<\/a> on <a href=\"https:\/\/twitter.com\/appsfire?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@appsfire<\/a>&quot; &#8211; immediately downloaded Google Maps. Thanks <a href=\"https:\/\/twitter.com\/appsfire?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@appsfire<\/a><\/p>\n<p>&mdash; Liam Boogar-Azoulay (@LiamBoogar) <a href=\"https:\/\/twitter.com\/LiamBoogar\/status\/279127320088948737?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 13, 2012<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>While I was initially skeptical of how much information Appsfire wanted me to process &#8211; who&#8217;s tracking what, what apps are new, etc. &#8211; I think they dialed down their push notifications since the initial 4.0 release, and I&#8217;ve begun to go to it regularly, whether inspired by their email notifications about deals, or the recommendations from my friends on the app. I&#8217;m not sure if the same goes for the 300K Monthly Active Users <strong>(Update: 300K MAUs connecting to Facebook, 1M+ MAUs overall)<\/strong>, but I haven&#8217;t yet found much return on investment of favoriting apps, though perhaps my friends are discovering new apps from my favoriting.<\/p>\n<h1>Apps Promotion &#8211; it works, when done right<\/h1>\n<p>Appsfire pulled out an interesting figure, which is that they are capable of getting an app downloaded 200,000 times during a 1-2 day period (if the price is right), and that&#8217;s something that&#8217;s definitely powerful. The Appsfire blog has been quite useful to me on figuring out the world of Mobile Apps, and how some companies &#8216;boost&#8217; their app&#8217;s positioning well, and others don&#8217;t. Appsfire claims to do it the best way, and they&#8217;ve got a powerful AppGenome algorithm tracking 1.5 Million apps to date, so they likely know what they&#8217;re talking about. 2012 certainly treated Appsfire well, and I&#8217;m sure we&#8217;ll only see them grow more in 2013. As the mobile ecosystem matures, players like Appsfire who thrive themselves on doing something as simple as &#8220;understanding it&#8221; are positioned quite well to rise up as it does. Zuckerberg understood social, Dorsey understood payments, Musk understands, well, a bunch of stuff &#8211; Appsfire, Appsfire understands Mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update: We originally posted that users discovered 11 apps on average, however this was based off of the number of clicktrhoughs to the App Store, not off the number of recommendation impressions &#8211; we have adjusted the title according to the 1.5 Billion impressions seen on the app. In the world of Mobile Apps promotion<\/p>\n","protected":false},"author":77,"featured_media":64798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[8921],"class_list":["post-8758","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-recommendation-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/8758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=8758"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/8758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64798"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=8758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=8758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=8758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}