{"id":8491,"date":"2013-01-04T14:38:24","date_gmt":"2013-01-04T13:38:24","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=8491"},"modified":"2019-05-03T11:13:34","modified_gmt":"2019-05-03T09:13:34","slug":"as-sms-begins-to-die-inzair-is-adding-new-dimensions-to-text-messaging","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2013\/01\/as-sms-begins-to-die-inzair-is-adding-new-dimensions-to-text-messaging\/","title":{"rendered":"As SMS begins to die, InZAir is adding new dimensions to text messaging"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-8516\" alt=\"InZAir\" src=\"https:\/\/www.rudebaguette.com\/wp-content\/uploads\/2013\/01\/inzair-e1357306465448.jpg\" width=\"249\" height=\"149\" srcset=\"https:\/\/www.rudebaguette.com\/wp-content\/uploads\/2013\/01\/inzair-e1357306465448.jpg 249w, https:\/\/www.rudebaguette.com\/wp-content\/uploads\/2013\/01\/inzair-e1357306465448-150x90.jpg 150w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/>We announced earlier this week that <a title=\"In France, NYE SMS sees decline as MMS and new platforms rise\" href=\"https:\/\/www.rudebaguette.com\/2013\/01\/03\/sms-still-preferred-way-to-say-happy-new-year-but-sms-coming-on-strong\/\">SMS has perhaps hit its peak<\/a>, as other smartphone apps begin to rise; there&#8217;s no better app to talk about than InZAir, which launched last December its messaging application in order to add two new dimensions to text messaging: location &amp; time. While group messaging apps like Facebook Messenger, Whatsapp, and others simply skirt the SMS interface via 3G, ZMS looks to change the way we communicate, by allowing people to program SMS&#8217;s to go off at a certain time, when the recipient(s) are in a certain location.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-8517\" alt=\"mzl.jpsbspmt.320x480-75\" src=\"https:\/\/www.rudebaguette.com\/wp-content\/uploads\/2013\/01\/mzl.jpsbspmt.320x480-75-168x300.jpg\" width=\"168\" height=\"300\" \/>Based out of Geneva, \u00a0InZAir has a lot of potential, but will likely run into the network effect, as big players are quickly scooping up the attention and the user space. While these functionalities seem novel to me, I can&#8217;t really say I&#8217;ve been\u00a0<em>needing<\/em> these, as much as they are\u00a0<em>nice<\/em> to have. Similar to <a title=\"4 new announcements out of the Apple-esque Orange event\" href=\"https:\/\/www.rudebaguette.com\/2012\/11\/21\/4-new-announcements-out-of-the-apple-esque-orange-event\/\">Libon<\/a>, which <a href=\"https:\/\/www.rudebaguette.com\/tag\/Orange\/\">Orange<\/a> launched late last year, I can see how it would be useful, but since no one is on it, I&#8217;m not going to invite all my friends &#8211; it&#8217;s just not cool.<\/p>\n<p>InZAir could be interesting, but I&#8217;m just not yet convinced. There&#8217;s nothing &#8220;<a title=\"Why I think 2013 will be the year of \u201cpassive\u201d\" href=\"https:\/\/www.rudebaguette.com\/2012\/12\/31\/why-i-think-2013-will-be-the-year-of-passive\/\">Passive<\/a>&#8221; about the product &#8211; and I&#8217;m just not willing to commit to building a whole new graph of people who use this product.<\/p>\n<p><em>What about you?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We announced earlier this week that SMS has perhaps hit its peak, as other smartphone apps begin to rise; there&#8217;s no better app to talk about than InZAir, which launched last December its messaging application in order to add two new dimensions to text messaging: location &amp; time. While group messaging apps like Facebook Messenger,<\/p>\n","protected":false},"author":77,"featured_media":8516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[9053],"class_list":["post-8491","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-solomo-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/8491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=8491"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/8491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/8516"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=8491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=8491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=8491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}