{"id":7129,"date":"2012-11-22T10:15:16","date_gmt":"2012-11-22T09:15:16","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=7129"},"modified":"2019-05-03T11:38:50","modified_gmt":"2019-05-03T09:38:50","slug":"sfr-closes-le-studio","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2012\/11\/sfr-closes-le-studio\/","title":{"rendered":"SFR closes its chic concept store &#039;Le Studio&#039;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.freenews.fr\/local\/cache-vignettes\/L400xH267\/studiosfr-1f0d7.jpg\" alt=\"\" width=\"240\" height=\"160\" \/><br \/>\nSFR and its partner SFD (the company managing Le Studio) have announced that they will be closing their concept store, &#8220;Le Studio&#8221;, located in Paris&#8217; upscale 8th arrondissement. \u00a0Le Studio opened is doors in 2008 and was, above all, about offering their customers an unsurpassed &#8216;luxury&#8217; service experience. \u00a0It was unique in the sense that it strived to be a full &#8216;concept store&#8217;, offering a boutique, a demonstration space, event and conference space (which was, incidentally, often used by startups), and a restaurant-bar (Carr\u00e9 Rouge).<br \/>\nUnfortunately for Le Studio, it was one of the first, but likely not the last victim of SFR&#8217;s recent flagging fortunes. SFR has, infact, had some positive news of late with their<a href=\"https:\/\/www.rudebaguette.com\/2012\/10\/04\/sfr-3g-ratp\/\"> deal to lauch 3G in (parts)<\/a> of the Paris regions metro and suburban rail system,\u00a0an uptick in customer acquisition resulting in more positive results in recent months, and a <a href=\"http:\/\/www.itespresso.fr\/sfr-prepare-deuxieme-manche-free-mobile-57010.html\" target=\"_blank\" rel=\"noopener\">bolder\u00a0strategy<\/a> to improve its position and properly respond to Free. \u00a0However, it&#8217;s hard to deny that having lost 673k clients during the first half of the year to Free and, consequently, entering a changed telco environment where ever tighter margins have become the norm, has been a dauting challenge for SFR. \u00a0Although their business performance has improved a bit during the third quarter, SFR&#8217;s future has become increasingly unclear with\u00a0<a href=\"http:\/\/www.lepoint.fr\/technologie\/stephane-roussel-sfr-free-bouygues-telecom-numericable-et-sfr-tout-le-monde-discute-avec-tout-le-monde-31-10-2012-1523310_58.php\" target=\"_blank\" rel=\"noopener\">rumors of a link-up with everyone from Numericable or Free<\/a>\u00a0to\u00a0<a href=\"http:\/\/www.universfreebox.com\/article18791.html\" target=\"_blank\" rel=\"noopener\">Egyptian billionaire investor\u00a0Naguib Sawiris<\/a>. \u00a0Given all of these changes as well as impending <a href=\"http:\/\/www.pcinpact.com\/news\/75230-selon-montebourg-free-a-participe-a-l-aggravation-difficultes-d-alcate.htm\" target=\"_blank\" rel=\"noopener\">lay-offs<\/a>, it really wouldn&#8217;t make much strategic or financial sense for SFR to continue to keep Le Studio open. \u00a0It&#8217;s evident that SFR&#8217;s new CEO\u00a0St\u00e9phane Roussel,\u00a0is looking to refocus his organization on a few key strategic priorities which, if all these rumors about SFR\/Vivendi actively seeking a buyer are true, have become even more critical.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SFR and its partner SFD (the company managing Le Studio) have announced that they will be closing their concept store, &#8220;Le Studio&#8221;, located in Paris&#8217; upscale 8th arrondissement. \u00a0Le Studio opened is doors in 2008 and was, above all, about offering their customers an unsurpassed &#8216;luxury&#8217; service experience. \u00a0It was unique in the sense that<\/p>\n","protected":false},"author":77,"featured_media":33872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[8450,8435,8451],"class_list":["post-7129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-free-en","tag-sfr-en","tag-vivendi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/7129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=7129"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/7129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/33872"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=7129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=7129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=7129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}