{"id":5915,"date":"2012-10-08T14:47:46","date_gmt":"2012-10-08T12:47:46","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=5915"},"modified":"2019-05-16T19:00:43","modified_gmt":"2019-05-16T17:00:43","slug":"youtube-french-channels","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2012\/10\/youtube-french-channels\/","title":{"rendered":"YouTube&#039;s new TV Channels confirm its dominance over Dailymotion"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright\" src=\"http:\/\/frenchweb.fr\/wp-content\/uploads\/2012\/10\/Youtube-550x196.png\" alt=\"\" width=\"352\" height=\"126\" \/><br \/>\n<a href=\"http:\/\/techcrunch.com\/2012\/10\/08\/google-continues-youtube-original-channels-push-expands-in-europe-adds-60-new-channels\/\" target=\"_blank\" rel=\"noopener\">YouTube has launched several TV channels in France<\/a>, based on content specifically developed and curated for the new channels. \u00a0The new channels will be focused on various subjects, including news, health, comedy, cooking, celebrities\/gossip, etc., which to develop, YouTube will lean on newly established partnerships with\u00a0Endemol\u00a0France,\u00a0Groupe\u00a0Aufeminin,\u00a0Euronews,\u00a0Capa\u00a0Prod and Lagard\u00e8re\u00a0Active.\u00a0 In addition to France, new channels are also being\u00a0launched\u00a0in the UK and Germany. \u00a0The principal goal of this strategy is to make YouTube more TV like, attracting viewers for longer periods and, ultimately, increasing ad revenue (which will be shared with their content partners).<br \/>\nWith 25 of their existing US channels averaging over 1 million viewers\/wk (only 10 saw these numbers last year), the brand\/customized strategy does seem to be working well for YouTube, even if there have been\u00a0<a href=\"http:\/\/allthingsd.com\/20121007\/youtube-which-wants-more-tv-dollars-pays-up-for-more-channels\/\" target=\"_blank\" rel=\"noopener\">some growing pains with their content partners<\/a>. \u00a0There&#8217;s every reason to think that they have a really good shot at achieving the same level of success in France in particular (albeit\u00a0on a smaller scale). \u00a0<a href=\"http:\/\/www.mediametrie.fr\/internet\/communiques\/l-audience-de-la-video-sur-internet-en-france-en-juillet-2012.php?id=739\" target=\"_blank\" rel=\"noopener\">According to Mediapart [FR],<\/a>\u00a0the number of people watching videos online in France has exploded over the last year, increasing by 4.6 million (or 17.2%) from\u00a0July\u00a02011 to\u00a0July\u00a02012 (the overall number of\u00a0Internet\u00a0users only increased 7.1%). \u00a0There are now roughly 31 million French\u00a0Internet\u00a0users watching videos online each month. \u00a0In addition, YouTube is still the preferred video site, far outpacing France&#8217;s\u00a0Dailymotion\u00a0with 27.5 million\u00a0uniques, 1.8 billion videos watched, and 72.7 million hours watched per month (related:\u00a0<strong><a title=\"Orange expected to finalise buy-out of Dailymotion\" href=\"https:\/\/www.rudebaguette.com\/2012\/06\/15\/orange-expected-to-finalise-buy-out-of-dailymotion\/\">Dailymotion bought out by Orange<\/a><\/strong>). \u00a0French\u00a0Internet\u00a0users also spend approximately 3 hours 53 minutes\/month watching videos online and are watching more videos online, having\u00a0watched\u00a077 videos in\u00a0July\u00a02012, a 28.2% increase over the number watched in\u00a0July\u00a0last year.<br \/>\nSo it looks like the right environment is in place for online video, particularly video that is focused on high quality, customized content, to continue to flourish in France. \u00a0It&#8217;ll be interesting to see the type of content the partners launch in the coming months and whether this experiment does turn out to be a win-win-win for YouTube, its content partners and advertisers.s<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has launched several TV channels in France, based on content specifically developed and curated for the new channels. \u00a0The new channels will be focused on various subjects, including news, health, comedy, cooking, celebrities\/gossip, etc., which to develop, YouTube will lean on newly established partnerships with\u00a0Endemol\u00a0France,\u00a0Groupe\u00a0Aufeminin,\u00a0Euronews,\u00a0Capa\u00a0Prod and Lagard\u00e8re\u00a0Active.\u00a0 In addition to France, new channels are<\/p>\n","protected":false},"author":77,"featured_media":34051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[8201,8012],"class_list":["post-5915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-dailymotion-en-2","tag-youtube-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/5915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=5915"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/5915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/34051"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=5915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=5915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=5915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}