{"id":5860,"date":"2012-10-05T14:35:06","date_gmt":"2012-10-05T12:35:06","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=5860"},"modified":"2012-10-05T14:35:06","modified_gmt":"2012-10-05T12:35:06","slug":"paris-motor-show","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2012\/10\/paris-motor-show\/","title":{"rendered":"Paris Motor Show: virtual tour in 360\u00b0 video"},"content":{"rendered":"

\"\"<\/a>Yesterday, Citro\u00ebn launched their new website dedicated to the\u00a0Paris Motor Show<\/a>,\u00a0one of the most important auto shows\u00a0in the world<\/a>\u00a0<\/em>that is\u00a0expected to attract more than 1.5 million visitors. No worries if you’re unable to make it to Paris before 14 October, Citro\u00ebn’s home page features a 360\u00b0 tour of their exhibition floor, and it feels as if you were there \u2014 but without the crowd! The tour player is embedded below, just click and move your mouse to look around:<\/p>\n

%CODE8%<\/div>\n

You’ll also find similar virtual tours on the\u00a0Mercedes<\/a>\u00a0and the\u00a0Smart<\/a>\u00a0websites.
\nWe’ve seen 360 tours before with Google Street View, based on 360 photos, but this is a whole\u00a0new take on virtual tours as it\u00a0is based on a 360 video. The trajectory of the camera is really smooth and obviously there’s been a lot of attention to detail. The video is completely interactive, you can look anywhere in the space, but you can also click on hotspots that will show more information or take you to 360\u00b0 cockpit views inside the cars.\u00a0The only criticism I would make is that it’s in French only, but if you take a few seconds to play with it you’ll quickly find your way around.
\nHow does 360\u00b0 video work, you ask? By using 5 to 6 small cameras pointed at different angles, arranged in a similar way to the Ladybug (shown below) or the\u00a0Google cam<\/a>, and stitching the images that these cameras capture.
\n

\"\"<\/a>
The Ladybug camera, developed by Point Grey Research<\/figcaption><\/figure>
\nThe resulting 360\u00b0 stitched image is then mapped onto a sphere in 3D by the player.\u00a0Shooting in 360\u00b0 is not easy since you can’t use traditional steadicam systems and you can’t have any staff or equipment around since it would be in the 360\u00b0 field of view \u2014 except if you place it underneath the camera, where the operator is. Then there’s the issue of placing hotspots (clickable icons) that show up at the right place on the 360\u00b0 video frame, at any point in time.
\nThe tours were produced by\u00a0Loop’ In<\/a>, a Paris-based startup that is also a\u00a0JEI\u00a0(young innovative company). They don’t only produce photos and videos but also create new technology around 360 videos. In particular, they developed the tour player and its interface.\u00a0Loop’ In is a true example of\u00a0technology meets art<\/em>\u00a0\u2014 here, cinematography \u2014 and it looks ready to take on its major competitor, the Netherlands-based\u00a0Yellowbird<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, Citro\u00ebn launched their new website dedicated to the\u00a0Paris Motor Show,\u00a0one of the most important auto shows\u00a0in the world\u00a0that is\u00a0expected to attract more than 1.5 million visitors. No worries if you’re unable to make it to Paris before 14 October, Citro\u00ebn’s home page features a 360\u00b0 tour of their exhibition floor, and it feels as<\/p>\n","protected":false},"author":77,"featured_media":64787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10563],"tags":[129],"class_list":["post-5860","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-google"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/5860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=5860"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/5860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64787"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=5860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=5860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=5860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}