{"id":51492,"date":"2022-05-16T23:18:15","date_gmt":"2022-05-16T21:18:15","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=51492"},"modified":"2022-05-16T23:18:20","modified_gmt":"2022-05-16T21:18:20","slug":"arianee-secures-21-million-to-ownership-nfts-using-physical-luxury-goods","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2022\/05\/arianee-secures-21-million-to-ownership-nfts-using-physical-luxury-goods\/","title":{"rendered":"ARIANEE secures $21 million to ownership NFTs using physical luxury goods"},"content":{"rendered":"\n

Arianee<\/a>, an NFT company in France, has secured $21 million in funding during a series A round led by Tiger Global<\/a>.\u00a0<\/p>\n\n\n\n

With the amount, the company is set to partner with Sandbox<\/a> on a project to boost customer relationship management (CRM) on the Metaverse.\u00a0<\/p>\n\n\n\n

Arianee\u2019s Ethereum NFTs have gone through testing and acquisition by several brands like Printemps, Breitling<\/a>, Groupe Casino, Vacheron Constantin, Paris Fashion Week<\/a>, and Panerai.\u00a0<\/p>\n\n\n\n

The project’s main goal is to link NFTs into the fashion space to create more value for expensive merchandise. While doing this, the company hopes to promote efficient CRM<\/a> in the metaverse.\u00a0<\/p>\n\n\n\n

The CEO of Arianee, Pierre Nicolas<\/a>, reinstates that the inclusion of NFT into CRM will make it a digital tool to enable people to gain digital presence while still being in full control of how their data stands.\u00a0<\/p>\n\n\n\n

Arianee is constructing an advanced CRM on Metaverse<\/strong><\/h2>\n\n\n\n

The project is a simple one. For example, a fashion brand can issue you an authenticity card on any product you buy. x<\/p>\n\n\n\n

The card comes with a viral certificate which grants you automatic ownership of the product on the Metaverse. The owner has a unique serial number and activation date. <\/p>\n\n\n\n

If you wish to sell your product, it’s also entirely possible in the Metaverse<\/a>. If the buyer has doubts, you can prove the originality of the profits and transfer the digital certificate to the prospective buyer. <\/p>\n\n\n\n

The certificate isn’t linked to an email address or a name, so it’ll be easy to transfer. To complete the transaction, customers will create a wallet address where these certificates are kept. <\/p>\n\n\n\n

Arianee customers can also make use of the certificates as an advantage. When first-time and existing users download the Arianee app<\/a>, they’ll add a digital passport. After that, brands can now reach customers from their smartphones. <\/p>\n\n\n\n

The advanced CRM notifies brands about what their prospective customer looks for in a product. <\/p>\n\n\n\n

Asides TigerGlobal, the company has had several other investors such as Bpifrance, ISAI<\/a>, Noia Capital, and Cygni Labs.\u00a0<\/p>\n\n\n\n

In a recent interview, the CEO and co-founder of Arianee, Pierre-Nicolas Hurstel, said, \u201cThe structure of the investment in both equity and $ARIA20 token shows how a diverse global range of investors, from Bpifrance to TigerGlobal is willing to invest on open source and SaaS web solutions.”<\/p>\n\n\n\n

“Web3 is eating the world, and we believe brands can leverage this revolution to regain control of their digital presence,” he added.<\/p>\n\n\n\n

Photo from Freepik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Arianee, an NFT company in France, has secured $21 million in funding during a series A round led by Tiger Global.\u00a0 With the amount, the company is set to partner with Sandbox on a project to boost customer relationship management (CRM) on the Metaverse.\u00a0 Arianee\u2019s Ethereum NFTs have gone through testing and acquisition by several<\/p>\n","protected":false},"author":77,"featured_media":51458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[],"class_list":["post-51492","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/51492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=51492"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/51492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/51458"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=51492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=51492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=51492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}