{"id":4862,"date":"2012-08-14T10:38:40","date_gmt":"2012-08-14T08:38:40","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=4862"},"modified":"2019-05-03T15:43:39","modified_gmt":"2019-05-03T13:43:39","slug":"gree-partners-french-mobpartner","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2012\/08\/gree-partners-french-mobpartner\/","title":{"rendered":"Gaming giant GREE partners with MobPartner"},"content":{"rendered":"

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\nAs Zynga continues to toil over out how to successfully expand into mobile, Japan’s <\/em>billion euro mobile gaming behemoths and bitter rivals GREE, and DeNA each continue in their quest to dominate the global mobile social games market.\u00a0 Over the past couple years, both companies have made significant advances toward this goal by executing various high-profile strategic acquisitions and partnerships in the US (some examples here<\/a> and here<\/a> and here<\/a>) as well as in several Asian markets (see here<\/a>, here<\/a> and here<\/a>).\u00a0 In recent months, they’ve begun to turn their sights on Europe.
\nWhile DeNA look to leverage their acquisition of Ngmoco<\/a> to extend their mobile social gaming platform across Europe, GREE have recently launched a new studio in London<\/a> and have been very active in establishing strategic partnerships with various players in European game ecosystem.\u00a0 Interestingly, over the last six months, three of the partnerships GREE have announced have been with French companies.\u00a0 First came the announcement of their partnerships with French gaming leaders Gameloft,<\/a> with whom they partnered to launch a new social card game called Gang Domination, and Ubisoft<\/a>, with whom they will be launching a mobile version of the hit game Assassin’s Creed.\u00a0 Now comes the announcement of an advertising partnership with French mobile affiliate network MobPartner<\/a> who’s advertising network reaches 100 million users (of which 30% are in Europe) and a network of 100,000 publishers around the world (they currently operate in 200 countries).
\n\"\"<\/a>The first goal of the partnership is to make GREE’s new mobile social gaming platform, launched in May of this year, more attractive to game developers and publishers by collaborating with MobParter to offer them a new suite of promotion tools and services, industry-leading app discovery, and user acquisition technologies.\u00a0 Next, rapidly bringing more active users to their new platform<\/a> will obviously be imperative for GREE and they hope to leverage MobPartner’s extensive game marketing\/advertising expertise, proprietary technologies, and global reach to achieve this goal.\u00a0 Obviously, this type of partnership is a ‘must-have’ for GREE in order for them to bring a high-engagement gamers, talented developers, and leading publishers to their platform as illustrated this graphic explaining the app discovery \/ user acquisition flow:
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\nAlthough in the western world, Zynga and Rovio would probably first spring to mind when thinking about social-gaming, the increasing presence and determination of both GREE and DeNA could very well change this.\u00a0 Even if they have a few hiccups along the way, Japanese gaming companies have an impressive ability to reinvent themselves as needed as we explored here<\/a>.\u00a0 What does this all mean for France?\u00a0 Well,\u00a0 as we’ve discussed previously<\/a>, France is a leader in terms of volume of social games produced and distributed, however doesn’t have the visibility that it should.\u00a0 As game entrepreneurs and established studios increasingly move towards a cross-device \/ cross-platform strategy, I would think that the numerous French studios developing social games will welcome the exciting new opportunity that these new platforms could offer.
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As Zynga continues to toil over out how to successfully expand into mobile, Japan’s billion euro mobile gaming behemoths and bitter rivals GREE, and DeNA each continue in their quest to dominate the global mobile social games market.\u00a0 Over the past couple years, both companies have made significant advances toward this goal by executing various<\/p>\n","protected":false},"author":77,"featured_media":64793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[8346,9279],"class_list":["post-4862","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-rovio-en","tag-ubisoft-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/4862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=4862"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/4862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64793"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=4862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=4862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=4862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}