{"id":47865,"date":"2019-11-17T06:22:42","date_gmt":"2019-11-17T05:22:42","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=47865"},"modified":"2019-11-17T06:30:09","modified_gmt":"2019-11-17T05:30:09","slug":"with-its-political-ad-ban-twitter-will-limit-micro-targeting-for-issue-based-ads","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2019\/11\/with-its-political-ad-ban-twitter-will-limit-micro-targeting-for-issue-based-ads\/","title":{"rendered":"With its political ad ban, Twitter will also limit microtargeting for ‘issue’ ads"},"content":{"rendered":"\n

Twitter says it will place limits on microtargeting for issue-based ads, as part of its wider ban on political advertising,\u00a0according to\u00a0The Telegraph<\/em><\/a>.<\/em> The move could put additional pressure on Facebook to make similar changes. <\/p>\n\n\n\n

The debate over political ads on digital platforms has heated up in recent months, driven in part by Facebook\u2019s decision to allow political ads with false claims. But a related debate has focused on micro-targeting, which allows advertisers to target very precise segments of the population using detailed data on demographics or lifestyles. <\/p>\n\n\n\n

Critics say the practice allows politicians to advertise different platforms or claims to various segments of the population, without facing scrutiny from the rest. They also warn that microtargeting leads to increasingly siloed public dialogue, with different parts of the population relying on different sets of information.\u00a0<\/p>\n\n\n\n

In recent weeks, Google and Facebook said they were\u00a0considering limits for microtargeting<\/a>, and Twitter announced a ban on political advertising, aimed primarily at traditional campaign ads from politicians. While it left exceptions for issue-based ads to raise awareness for social causes, it\u2019s now saying that microtargeting will be limited for those ads.<\/p>\n\n\n\n

Twitter\u2019s policy chief Vijaya Gadde told reporters Friday<\/a>:<\/p>\n\n\n\n

\u201cAdvertising that uses micro-targeting presents new challenges that are not yet fully understood. It\u2019s a big change for us as a company, but one we believe is going to make our service and hopefully political outcomes around the world better.\u201d<\/p>\n\n\n\n

Gadde said the policies are being rolled out quickly to ensure they take effect ahead of the UK\u2019s general election in December. <\/p>\n\n\n\n

Twitter’s decision could add to mounting pressure on Facebook, which has borne the brunt of criticism over political ads. With a much more advanced system for targeting users, and a massive pool of user data, Facebook depends more heavily on revenue from microtargeted ads. <\/p>\n\n\n\n

Under Twitter\u2019s new rules, ads are banned from referencing a \u201ccandidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome,\u201d with exceptions only for certified news organizations that \u201creference\u201d rather than \u201cadvocate\u201d issues. <\/p>\n\n\n\n

Political parties and politicians can no longer buy ads at all. However, the platform is providing exceptions for ads that \u201ceducate, raise awareness, and\/or call for people to take action\u201d on a certain cause.<\/p>\n\n\n\n

In these cases, strict rules will apply. Ads can only be targeted by broad geographical region, keywords, and user interests, with limits on targeting by demographics and behaviors. Keywords can\u2019t include political affiliations, and the ads must not be primarily geared to promote regulatory changes or electoral outcomes.\u00a0<\/p>\n\n\n\n

A Telegraph<\/em> report earlier this month<\/a> showed that Britain\u2019s Labour party was using detailed data on users\u2019 lifestyles and social status, purchased from credit checking agency Experian, to target voters. <\/p>\n\n\n\n

Photo by (CC) Brian Solis, www.briansolis.com \/ bub.blicio.us<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter says it will place limits on microtargeting for issue-based ads, as part of its wider ban on political advertising,\u00a0according to\u00a0The Telegraph. The move could put additional pressure on Facebook to make similar changes. The debate over political ads on digital platforms has heated up in recent months, driven in part by Facebook\u2019s decision to<\/p>\n","protected":false},"author":77,"featured_media":47866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[983,147],"class_list":["post-47865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-politics","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/47865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=47865"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/47865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/47866"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=47865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=47865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=47865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}