{"id":4771,"date":"2012-08-09T16:45:19","date_gmt":"2012-08-09T14:45:19","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=4771"},"modified":"2019-05-03T15:44:05","modified_gmt":"2019-05-03T13:44:05","slug":"boursorama-maybe-entering-the-mobile-race","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2012\/08\/boursorama-maybe-entering-the-mobile-race\/","title":{"rendered":"Boursorama launching mobile offer…well, maybe"},"content":{"rendered":"

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\nAfter successfully launching its mobile phone and tablet applications<\/a>, which are currently being promoted via an interesting offer<\/a> with Phone House<\/a>, \u00a0online banking leader and Soci\u00e9t\u00e9 G\u00e9n\u00e9rale\u00a0subsidiary\u00a0Boursorama<\/a> is considering jumping into the\u00a0mobile fray with its own offer<\/a>. \u00a0Bousorama’s management will decide in September whether they will move forward, which similar to La Poste Mobile or Virgin Mobile, would make them a mobile virtual network operator (MVNO), meaning that their mobile service would be delivered via usage of Orange or SFR’s network.
\nWhile the entry of Free has opened upon the mobile market considerably , it has also reduced prices to such an extent that it can be tricky for a new entrant to figure out how to profitably deliver a compelling offer for the end-user. \u00a0Such has been the problem of\u00a0Soci\u00e9t\u00e9 G\u00e9n\u00e9rale’s management as they toil to identify a successful market-entry strategy. \u00a0According to an insider, they do, however, see “opportunities for straightforward web-based offers that trend towards the more upscale”.
\nOf course, the main objectives of launching a mobile offer are to acquire new clients, deepen their engagement with their existing clients, and, ultimately, leverage the mobile platform to market various banking services to both groups. \u00a0With 20% of their 400k clients already utilising Boursorama’s mobile applications to access their accounts and other content, launching their own offer fits well with the increasing importance of m-banking to their business and the banking market more generally. \u00a0In addition, 10.6 million visits to their internet site each month, provides them with a large audience to market their mobile apps and potential offer. It’s also likely that many of these internet site visits will eventually transition to mobile. \u00a0Positioning themselves as a the m-banking leader via a strong mobile presence and offer, will enable them to maintain this high level of engagement. \u00a0 Lastly, their partnership with Phone House, as mentioned earlier, will also provide them with a physical channel to market their Boursorama mobile offer. \u00a0In the world of mobile, a physical presence still seems to be an important component of success as evidenced by the active promotion of Virign’s and La Poste’s mobile offers in their outlets as well as Free’s various “Free Centers”.
\nAlthough ‘Boursorama Mobile’ would likely be limited to a targeted group of consumers, one has to assume that the traditional telcos must be concerned by the increasing number of alternatives in the mobile space. \u00a0Of course, all these MVNOs are operating over established networks, so perhaps the telcos could just refuse to enter into rental agreements with them. However, it seems that the telcos figure the financial upside of renting out their networks outweighs the eventual loss of (some of) their clients. \u00a0From the perspective of French consumers however, it’s hard to see how finally<\/em> having decent quality, reasonably priced mobile alternatives could be viewed as a bad thing.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

After successfully launching its mobile phone and tablet applications, which are currently being promoted via an interesting offer with Phone House, \u00a0online banking leader and Soci\u00e9t\u00e9 G\u00e9n\u00e9rale\u00a0subsidiary\u00a0Boursorama is considering jumping into the\u00a0mobile fray with its own offer. \u00a0Bousorama’s management will decide in September whether they will move forward, which similar to La Poste Mobile or<\/p>\n","protected":false},"author":77,"featured_media":64784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[8039,8435],"class_list":["post-4771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-orange-en-2","tag-sfr-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/4771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=4771"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/4771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64784"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=4771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=4771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=4771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}