{"id":37914,"date":"2018-11-23T15:24:40","date_gmt":"2018-11-23T14:24:40","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=37914"},"modified":"2019-04-26T14:58:57","modified_gmt":"2019-04-26T12:58:57","slug":"frenchtechfriday-pick-the-perfect-time-to-call-back-with-tilkee","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2018\/11\/frenchtechfriday-pick-the-perfect-time-to-call-back-with-tilkee\/","title":{"rendered":"#FRENCHTECHFRIDAY : pick the perfect time to call back with Tilkee"},"content":{"rendered":"
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Setting out to reach customers is a hard task. It involves a lot of trial and error. Am I calling back too soon (and seems pushy)? Am I too late (and the customer has already forgotten about me)? Is my current workflow highly<\/span> effective, or can I do better? Thanks to French startup Tilkee, you can stop wondering.<\/strong><\/div>\n<\/div>\n
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Vacation in the Caribbean<\/span><\/h2>\n
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It all starts during a vacation on the beach. Sylvain Tillon works for a corporate training company and is on holidays.<\/span><\/div>\n<\/div>\n
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Before leaving, he sent a proposal hosted on a sub-domain of the company’s website. Not <\/span>really<\/span><\/span> cutting off from the digital world, he sees there’s a visitor on the sub-domain. It can only be his prospect. Sylvain calls him right away.<\/span><\/div>\n<\/div>\n
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The prospect then tells him he didn’t quite understand the proposal. With perfect timing, Sylvain gives all the explanations and the deal <\/span>is done<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Back on the beach towel, Sylvain decides to use this method for future deals. He will achieve a 50% rise in transforming prospects into clients.<\/span><\/div>\n<\/div>\n
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Thus came the idea for Tilkee.<\/span><\/div>\n<\/div>\n
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Salesmanship 101<\/span><\/h2>\n
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Every sales action starts with a proposal. <\/span>This proposal must <\/span><\/span>be followed<\/span><\/span> up by some sort of contact (or you’re very lucky and your prospect signs right away)<\/span><\/span>. But depending of the domain you’re in, the time to <\/span>evaluate<\/span><\/span> the proposal differs. For instance, a person seeking to have electricity at a new home will take little time to decide. It’s rather urgent to make a decision. <\/span>On the other hand<\/span><\/span>, a home loan proposal will <\/span>be studied<\/span><\/span> for several days. Ten days later, the prospect is still reading the proposal, <\/span>maybe<\/span><\/span> with the spouse. Call the electricity seeker 8 days later and it’s too late. Call the future homeowner 8 days later and it’s too early.<\/span><\/div>\n<\/div>\n
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How can you tell when it is the right time to make the move?<\/span><\/div>\n
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This is what Tilkee is all about: tracking the recipient’s use of your proposal. When was it opened? How long did it take to read it? Did the prospect stop at the 2nd page of a 24-page proposal? Did she return and read it again 2 days later?<\/span><\/div>\n<\/div>\n
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Then, the sales team can take guessing out of the picture.<\/span><\/div>\n<\/div>\n
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Tilkee is <\/span><\/span>perfectly<\/span><\/span> integrated with all the existing tools used by marketers, it becomes hardly visible and is part of the workflow<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Four sides to a story<\/span><\/h2>\n
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Tilkee <\/span>is divided<\/span><\/span> into 4 parts depending on the needs. Tilkee Sales, the most used component, helps to make that vital call at the perfect time. Tilkee Marketing is like “Google Analytics for documents”. <\/span>The cheeky team actually used it to analyze the programs of the candidates for the Presidential election last year<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Some of these programs were mere online versions of paper programs, <\/span><\/span>totally<\/span><\/span> unsuitable for online reading<\/span><\/span>. Thanks to Tilkee Marketing, the candidates could have detected these shortcomings. [note: Tilkee does get people elected though]<\/span><\/div>\n<\/div>\n
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Tilkee Events. <\/span>Once again, it <\/span><\/span>was designed<\/span><\/span> following the team’s dissatisfaction with the workflow on professional exhibitions<\/span><\/span>. <\/span>With Tilkee Events, the prospect’s business card <\/span><\/span>is scanned<\/span><\/span> and, according to the expressed needs, the proposal is <\/span><\/span>automatically<\/span><\/span> sent<\/span><\/span>. When the exhibition <\/span>is done<\/span><\/span>, so is the work of sending out proposals.<\/span><\/div>\n<\/div>\n
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The last Tilkee component is free, it’s Tilkee Jobs. Job seekers can track their resume and only reach out to those who took the time to read it.<\/span><\/div>\n<\/div>\n
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Coming up is a new feature for tracking invoices which will work as evidence in case of legal action.<\/span><\/div>\n<\/div>\n
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The International Tilkee team<\/span><\/h2>\n
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Despite some competition in document tracking, Tilkee has a huge advantage over the others<\/span><\/span>. It is GDPR compliant. They have users in France, England, and Germany. <\/span>Since professionals in all these countries display different attitudes when closing a sale, the need for an international team was blatant<\/span><\/span>. The French way is not the German way, nor the English way and Tilkee needs to adapt.<\/span><\/div>\n<\/div>\n
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The team of 31 is <\/span>mainly<\/span><\/span> in Lyon and more recruitments will take place shortly.<\/span><\/div>\n<\/div>\n
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Because Tilkee displays ethics and a friendly environment to work in, they don’t advertise for job positions<\/span><\/span>. You’ll need to follow them on LinkedIn to know of the latest openings.<\/span><\/div>\n<\/div>\n
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“There isn’t <\/span>just<\/span><\/span> one way” (to do it right)<\/span><\/h2>\n
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Tilkee is only for businesses that are afraid to adapt. <\/span>Using Tilkee means you are ready to test, measure, see what works and <\/span><\/span>maybe<\/span><\/span> change your previous workflows<\/span><\/span>. Indeed, your certainties might take a hit. Beyond sales, it can impact human resources and management methods. As Sylvain says, “there isn’t <\/span>just<\/span><\/span> one way of doing things”. <\/span>It takes open-minded management skills to admit you’re doing it the wrong way and tools like Tilkee to show you the way<\/span><\/span>.<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Setting out to reach customers is a hard task. It involves a lot of trial and error. Am I calling back too soon (and seems pushy)? Am I too late (and the customer has already forgotten about me)? Is my current workflow highly effective, or can I do better? Thanks to French startup Tilkee, you<\/p>\n","protected":false},"author":77,"featured_media":37916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[7705],"class_list":["post-37914","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-marketing-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/37914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=37914"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/37914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/37916"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=37914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=37914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=37914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}