{"id":37239,"date":"2018-07-06T13:02:20","date_gmt":"2018-07-06T11:02:20","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=37239"},"modified":"2019-04-26T14:59:15","modified_gmt":"2019-04-26T12:59:15","slug":"frenchtechfriday-smash-file-transfer-with-an-extra-edge","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2018\/07\/frenchtechfriday-smash-file-transfer-with-an-extra-edge\/","title":{"rendered":"FRENCHTECHFRIDAY : Smash – file transfer with an extra edge"},"content":{"rendered":"
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French startup Smash<\/a> is taking the file transfer fight right up to giants such as WeTransfer. But they have a few tricks up their sleeves to become a valid competitor.<\/strong><\/div>\n<\/div>\n
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The need for file transfer<\/span><\/h2>\n
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Who has managed to make it through digital life without the nagging “this attachment is too big” alert when sending an email<\/span><\/span>? Chances are, <\/span>not many<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Computers are more powerful, so are the apps. The size of the files follows the same trend. How many of today’s pictures could you fit into a floppy disk? None.<\/span><\/div>\n<\/div>\n
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Because we can’t attach very big files to emails, the need for a simple, secure and reliable system is blatant.<\/span><\/div>\n<\/div>\n
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Who needs it most?<\/span><\/h2>\n
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Obviously<\/span><\/span>, big companies need to send files all the time but smaller entities in the creative field need it too<\/span><\/span>. Graphic designers, photographers, filmmakers, these people send big files all the time.<\/span><\/div>\n<\/div>\n
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But what don’t they have time for, especially if they’re independent workers?<\/span><\/div>\n<\/div>\n
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They have no time to promote their work, some of them even have to pay for a Community Management services to be present on social networks<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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And what if you could promote your work while transferring your files?<\/span><\/div>\n<\/div>\n
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A family business<\/span><\/h2>\n
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Romaric Gouedard-Comte, then working for Havas Digital, was unhappy with the existing solutions. <\/span>Dropbox was too slow, WeTransfer ridden with commercials and not quite making par with digital sovereignty<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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He founded Smash in 2016 with his brother and father and the startup is currently hosted by VillagebyCA in Lyon after having been accelerated<\/span><\/span>. 120,000 users have adopted the platform in 160 countries.<\/span><\/div>\n<\/div>\n
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Addressing all the issues<\/span><\/h2>\n
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Smash is an <\/span>extremely<\/span><\/span> simple web app, available for free. No size limit, no commercials. The file can <\/span>be previewed<\/span><\/span> prior to<\/span><\/span> download. No signing up. So what is the business model of a commercial-free service?<\/span><\/div>\n<\/div>\n
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By offering a clever extra service for those willing to go for a plan.<\/span><\/div>\n<\/div>\n
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Smash offers a premium branded service. Premium users can take advantage of the downloading time to showcase their work. It can be photos, designs, videos, tutorials… even CTAs (Call to Action).<\/span><\/div>\n<\/div>\n
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With every file shared, the creator gains exposure.<\/span><\/div>\n<\/div>\n
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When used within a bigger company, this downloading time is an opportunity for internal communication<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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What’s in store?<\/span><\/h2>\n
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The solution has already drawn major companies such as Universal Music or digital agencies<\/span><\/span>. Several French cities, including Paris, have chosen Smash for transferring their files.<\/span><\/div>\n<\/div>\n
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The team has many updates in mind and one of them is making sure that transferred files use servers located in the same country as the sender<\/span><\/span>. The confidentiality of transfers <\/span>is undermined by<\/span><\/span> laws such as the Patriot Act. European users, transferring sensitive material (patent projects, marketing strategy etc…) can’t be sure their files are safe if transiting through US servers.<\/span><\/div>\n<\/div>\n
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Development is underway to add protection to the transfers and trace downloads <\/span><\/span>possibly<\/span><\/span> through blockchain<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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The team of five is likely to grow further as Smash enters a new stage of development.<\/span><\/div>\n<\/div>\n
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The Fundraising<\/span><\/h2>\n
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The Smash team has launched a fundraising through the crowdfunding platform <\/span>SoWeFund<\/span><\/a>. <\/span>It’s on as we speak so it’s possible to get a part of the action and transform file transfers into communication opportunities<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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\u00a0 \u00a0 French startup Smash is taking the file transfer fight right up to giants such as WeTransfer. But they have a few tricks up their sleeves to become a valid competitor. \u00a0 The need for file transfer \u00a0 Who has managed to make it through digital life without the nagging “this attachment is too<\/p>\n","protected":false},"author":77,"featured_media":37240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[113],"tags":[7796],"class_list":["post-37239","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","tag-dropbox-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/37239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=37239"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/37239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/37240"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=37239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=37239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=37239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}