{"id":3716,"date":"2012-06-18T15:33:11","date_gmt":"2012-06-18T15:33:11","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=3716"},"modified":"2012-06-18T15:33:11","modified_gmt":"2012-06-18T15:33:11","slug":"lagardere-buying-leguide","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2012\/06\/lagardere-buying-leguide\/","title":{"rendered":"Lagard\u00e8re is finally buying Leguide.com"},"content":{"rendered":"<p><a href=\"https:\/\/www.rudebaguette.com\/2012\/06\/18\/lagardere-buying-leguide\/leguide\/\" rel=\"attachment wp-att-3717\"><img decoding=\"async\" class=\"alignright\" title=\"leguide\" src=\"https:\/\/www.rudebaguette.com\/wp-content\/uploads\/2012\/06\/leguide.jpg\" alt=\"\" width=\"162\" height=\"135\" \/><\/a><br \/>\nIt looks like the <a href=\"http:\/\/frenchweb.fr\/leguide-com-rejette-une-nouvelle-fois-opa-de-lagardere-61970\" target=\"_blank\" rel=\"noopener\">on-going back-and-forth<\/a>[FR] between Lagard\u00e8re and Leguide.com is finally coming to a close. \u00a0After having their first and second offers rejected by Leguide.com (at 24\u20ac\/share and 28\u20ac\/share respectively), <a href=\"http:\/\/bourse.lefigaro.fr\/indices-actions\/actu-conseils\/lagardere-va-pouvoir-prendre-le-controle-de-leguide-com-227392\" target=\"_blank\" rel=\"noopener\">Lefigaro reported today<\/a>[FR] that Lagard\u00e8re have now managed to acquire a controlling, majority stake in Leguide.com at 28\u20ac\/share. \u00a0The transaction values Leguide.com, which is the leading price comparison site in Europe and present in 14 countries, at\u00a0\u20ac98.2 million. \u00a0Leguide.com will become a part of Lagard\u00e8re&#8217;s newspaper, magazine, broadcasting and digital media subsidiary Lagard\u00e8re Active, although they insist that they &#8220;intend to keep the entrepreneurial culture of Leguide.com&#8221;.<br \/>\n<img decoding=\"async\" class=\"alignright\" src=\"http:\/\/publishingperspectives.com\/wp-content\/uploads\/2012\/02\/Logo-Lagardere.jpg\" alt=\"\" width=\"259\" height=\"77\" \/><br \/>\nMaking this acquisition happen was a major strategic priority for Lagard\u00e8re given their desire to further diversify and grow their portfolio of digital media assets. \u00a0Although a major force in traditional media and content distribution with their their businesses i<a href=\"https:\/\/www.rudebaguette.com\/2012\/06\/18\/lagardere-buying-leguide\/leguide\/\" rel=\"attachment wp-att-3717\"><br \/>\n<\/a>n book and magazine publishing, broadcasting, retail news, and sports\/talent management, Lagard\u00e8re\u00a0have yet to extend this strength into digital. \u00a0Lagard\u00e8re is expecting this\u00a0<a href=\"http:\/\/www.lagardere.com\/fichiers\/fckeditor\/File\/Relations_investisseurs\/Publications\/2012\/Le_Guide\/PR_LeGuide_180612.pdf\" target=\"_blank\" rel=\"noopener\">deal will be solid step towards changing all that<\/a>:<br \/>\n<em>&#8220;By acquiring for a reasonable price a profitable and fast growing company, which is no.1 in Europe in the\u00a0price comparison business, Lagard\u00e8re Active strengthens its position on the performance based monetization market, and thus confirms its strategy of digitalization and its positioning on creation and\u00a0monetization of audiences&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It looks like the on-going back-and-forth[FR] between Lagard\u00e8re and Leguide.com is finally coming to a close. \u00a0After having their first and second offers rejected by Leguide.com (at 24\u20ac\/share and 28\u20ac\/share respectively), Lefigaro reported today[FR] that Lagard\u00e8re have now managed to acquire a controlling, majority stake in Leguide.com at 28\u20ac\/share. \u00a0The transaction values Leguide.com, which is<\/p>\n","protected":false},"author":77,"featured_media":64784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/3716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=3716"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/3716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/64784"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=3716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=3716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=3716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}