{"id":36601,"date":"2018-03-16T20:58:02","date_gmt":"2018-03-16T19:58:02","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=36601"},"modified":"2019-04-29T14:12:15","modified_gmt":"2019-04-29T12:12:15","slug":"linkjuice","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2018\/03\/linkjuice\/","title":{"rendered":"#FRENCHTECHFRIDAY : Get together with Linkjuice.io"},"content":{"rendered":"
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\"Linkjuice.io\"<\/p>\n<\/div>\n<\/div>\n

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[UPDATE 25\/09\/18: Linkjuice.io become Getfluence.com<\/a>]<\/span><\/div>\n<\/div>\n
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“Lean” is the way for many startups nowadays. “Build it and they’ll come” and update it along the way. For Marc de Zordo, CEO of Linkjuice.io<\/a>, it’s quite the opposite: make sure the concept is sound before releasing it. Then it’s no surprise that it has rocketed since its launch 2 months ago.<\/span><\/div>\n<\/div>\n
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Linkjuice.io<\/span><\/h3>\n<\/div>\n
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Mark stresses that “.io” is important. Linkjuice already has a meaning and Mark had no intention of registering Linkjuice on its own (Pasquier, are you reading this?).<\/span><\/div>\n<\/div>\n
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Linkjuice is what connects and that’s the purpose of this platform: to connect marketers with influencers<\/span><\/span>. Those influencers can be bloggers, YouTubers, online media but also offline.<\/span><\/div>\n<\/div>\n
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A platform developed as a tool<\/span><\/h3>\n<\/div>\n
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This platform was <\/span>initially<\/span><\/span> a tool, developed for Mark’s previous company. When it became obvious it had huge potential, it came to be a standalone startup, based in Toulouse. This is why the team of 15 is not into “test and improve”: the platform has already proven its worth. They only release features that have been <\/span>duly<\/span><\/span> tested. Linkjuice.io is about making official a solution that already existed.<\/span><\/div>\n<\/div>\n
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Who does what?<\/span><\/h3>\n<\/div>\n
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Linkjuice.io first assess the potential of influencers then links both parties. The influencer and the marketer can discuss the cost of a publication. Things can go two ways from then on. <\/span>The influencer receives a brief then produces a publication or he\/she can <\/span><\/span>just<\/span><\/span> publish, as is, content provided by the marketer or Linkjuice.io<\/span><\/span>. <\/span>The influencer’s commission is, <\/span><\/span>logically<\/span><\/span>, less when Linkjuice.io comes up with the content<\/span><\/span>. The startup has a team of copywriters for that purpose.<\/span><\/div>\n<\/div>\n
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Linkjuice.io’s strengths<\/span><\/h3>\n<\/div>\n
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Besides offering a <\/span><\/span>fully<\/span><\/span> functional platform, Linkjuice.io helps with choosing the right influencers<\/span><\/span>. Influence is not based on a hunch but rather on careful analysis using the tools devised by the startup. Any marketer can then have a clear idea of the targeted audience to get the message across.<\/span><\/div>\n<\/div>\n
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The team now adds up to 15, <\/span>mostly<\/span><\/span> copywriters. <\/span>However<\/span><\/span>, they were only 5 three months ago. Such an increase calls for a downtime to settle down. <\/span>There will not be any new recruits for the next three months but the perspective of developing the European market will call for new blood soon<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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The ambitions for the platform<\/span><\/h3>\n<\/div>\n
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Although Linkjuice.io has only been running for two months, 500 marketers have called upon them for their campaigns<\/span><\/span>. Not a bad start. <\/span>The team has great ambitions for Linkjuice.io: to become the French leader by the end of the year and to make its marks in Europe in two years time<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Mark’s favorite quote is “quand on veut, on peut” (when you want, you can) and he <\/span>is determined<\/span><\/span> to push Linkjuice.io to the top.<\/span><\/div>\n<\/div>\n
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Later this year…<\/span><\/h3>\n<\/div>\n
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The expansion of Linkjuice.io is already underway. Social networks will <\/span>be added<\/span><\/span> to offer new media for marketers. There may even be a fundraising by the end of the year.<\/span><\/div>\n<\/div>\n
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Linkjuice.io is not currently incubated. It shares offices in the Toulouse startup community <\/span>@Home<\/span><\/a>. Mark finds this environment very stimulating for his team. <\/span>Linkjuice.io also does its fair share to encourage others by sponsoring a marketing event every month<\/span><\/span>. I guess they do know their way around when it comes to market a good idea.<\/span><\/div>\n<\/div>\n
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[UPDATE 25\/09\/18: Linkjuice.io become Getfluence.com] “Lean” is the way for many startups nowadays. “Build it and they’ll come” and update it along the way. For Marc de Zordo, CEO of Linkjuice.io, it’s quite the opposite: make sure the concept is sound before releasing it. Then it’s no surprise that it has rocketed since its launch<\/p>\n","protected":false},"author":77,"featured_media":36604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[7705,7205],"class_list":["post-36601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-marketing-en-2","tag-startup-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/36601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=36601"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/36601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/36604"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=36601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=36601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=36601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}