{"id":36228,"date":"2018-01-12T16:29:39","date_gmt":"2018-01-12T15:29:39","guid":{"rendered":"https:\/\/www.rudebaguette.com\/?p=36228"},"modified":"2019-04-29T14:04:10","modified_gmt":"2019-04-29T12:04:10","slug":"making-the-planet-great-again-with-newcy","status":"publish","type":"post","link":"https:\/\/www.rudebaguette.com\/en\/2018\/01\/making-the-planet-great-again-with-newcy\/","title":{"rendered":"#FRENCHTECH FRIDAY : Making the planet great again with Newcy"},"content":{"rendered":"
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In 2020, in France, plastic cups will be banned<\/span>. Not just<\/span> cups actually, all disposable tableware. French startup\u00a0Newcy<\/a> is ahead of the game and offers a solution for businesses keen on corporate social responsability<\/span>. What if your next coffee break was a treat for the environment?<\/strong><\/div>\n<\/div>\n
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Let’s face the facts. In France alone, 4.7 billion plastic cups <\/strong><\/span>are used<\/span><\/strong> every year<\/strong>. Only 1% of these cups <\/span>are recycled<\/span><\/span>. The environmental cost is huge. <\/span>Caroline Bettan, Hugo Roy, Nicolas Douchet et J\u00e9r\u00e9my Renouard, wondered how they could help make the planet great again, one coffee at a time<\/span><\/span>. Enter the Rennes startup “Newcy”, like in New Cycle.<\/span><\/div>\n<\/div>\n
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Re-use vs Recycling<\/span><\/h3>\n<\/div>\n
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The idea of Newcy is to get rid of these plastic cups<\/strong> that plague our daily coffee break routine. These cups are an environment hazard to manufacture. They are also a disposable nightmare.<\/span><\/div>\n<\/div>\n
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Newcy offers to trade those cups for their own polypropylene cups. What difference is there? The Newcy cup are suitable for re-use after they’ve <\/strong><\/span>been cleaned<\/span> up. <\/strong><\/div>\n<\/div>\n
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I know what you’re thinking: “do you really think people will clean their own cup?”. No, they won’t. But they don’t have to<\/strong>. Newcy provides a collector where you can dispose of the cups. They are then taken to a cleaning facility, repackaged and then brought back to the client.<\/strong> Each business keeps their own cups, meaning you can brand them with the business’ logo.<\/span><\/div>\n<\/div>\n
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Corporate Social Responsability<\/span><\/h3>\n<\/div>\n
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Newcy’s founders don’t take social responsability as a light word. Their initiative is great for the environment and that’s the primary goal. Did you know that their solution is actually cleaner than the good old mug?!?<\/strong><\/span><\/div>\n<\/div>\n
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But they don’t stop there. <\/span>The cleaning of the cups <\/span><\/span>is outsourced<\/span><\/span> to sub-contrators who hire workers in social distress<\/strong><\/span><\/span>. Newcy not only take a stand in Greentech but they also care to include those who <\/span>are left<\/span><\/span> out.<\/span><\/div>\n<\/div>\n
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Changing behaviour with a smile<\/span><\/h3>\n<\/div>\n
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Whenever one tries to change user’s behavior, relunctance is often the first reaction. Newcy tries to gamify the whole process<\/strong>. <\/span>Users can see how much they’ve contributed to aleviate their carbon footprint<\/strong> by checking the readouts on the collector<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Sometimes, a special golden cup <\/span><\/span>is hidden<\/span><\/span> (in the case of a closed dispenser) and the person who gets it wins a box of goodies from Brittany<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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\"Man<\/p>\n<\/div>\n

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The team and the future<\/span><\/h3>\n<\/div>\n
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Competition is scare<\/strong>. Newcy is alone on the market of re-usable cups. The main competition are the plastic cup manufacturers but their days <\/strong><\/span>are numbered<\/span><\/strong>. <\/span>The Newcy team <\/span><\/span>is made<\/span><\/span> of the founders who occupy various positions within the company and new blood is coming on board<\/span><\/span>. <\/span>It’s time to set up a new branch in Paris<\/strong> before considering international expansion (where competition is scare too)<\/span><\/span>. A fund raising is in progress to meet these goals and offer new products.<\/span><\/div>\n<\/div>\n
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The support of Village by CA 35<\/span><\/h3>\n<\/div>\n
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Newcy’s team benefits from the expertise of the business incubator “Village by CA<\/a>“: the incubator of French Bank Cr\u00e9dit Agricole<\/span><\/span>. Newcy Founder Caroline Bettan is all smiles when it comes to raising the subject of Village by CA. <\/span>She praises the dynamic feel<\/strong> of the place, the huge professionnal network<\/strong> and the mutual <\/strong><\/span><\/span>assistance<\/span><\/strong> provided by the startups teams<\/span><\/span>. It helps not feeling isolated. <\/span>Besides the Village by CA 35 <\/span><\/span>is equiped<\/span><\/span> with the Newcy cup collector so they can get firsthand feedback by co-startupers<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Startup founders usually feel competition is good<\/strong> to confirm their idea is right. <\/span>Newcy goes the other way by breaking new grounds<\/strong> in a domain where the need is not here yet except for businesses that are already Gaia-conscious<\/span><\/span>. <\/span>True daring spirit<\/strong> from the Newcy team who <\/span><\/span>eagerly<\/span><\/span> quotes Sheryl Sandberg’s “what would you do if you weren’t scared”<\/span><\/span>. Feeling ready to make the planet great again?<\/span><\/div>\n<\/div>\n
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In 2020, in France, plastic cups will be banned. Not just cups actually, all disposable tableware. French startup\u00a0Newcy is ahead of the game and offers a solution for businesses keen on corporate social responsability. What if your next coffee break was a treat for the environment? \u00a0 \u00a0 Let’s face the facts. In France alone,<\/p>\n","protected":false},"author":77,"featured_media":36230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"subtitle":"","footnotes":""},"categories":[10564],"tags":[7205],"class_list":["post-36228","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-2","tag-startup-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/36228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/comments?post=36228"}],"version-history":[{"count":0,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/posts\/36228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media\/36230"}],"wp:attachment":[{"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/media?parent=36228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/categories?post=36228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rudebaguette.com\/en\/wp-json\/wp\/v2\/tags?post=36228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}